Michelin Tyres was founded in 1889 in Clermont-Ferrand, Auvergne by the Michelin brothers. In 1900, looking for a way to boost their sales, they came up with an ingenious plan. Deducing that inspiring motorists to travel domestically equalled more customers in need of tyres, they brought out a motorist's guide to France, recommending hotels, sights and, most importantly, restaurants. The Michelin Guide was born. The first Michelin star was awarded in 1926.
The Michelin Guide's new additions to its California list signal a vibrant culinary scene in Southern California, particularly in Los Angeles, with restaurants like Komal and Aitor Zabala's Somni.