"There's arguably no more intense and fascinating restaurant city than Las Vegas. In terms of pure volume of sales, it has no equal, perhaps anywhere in the world. The city also knows how to put on a show, offering culinary spectacle at some of the nation's greatest restaurants. This combination of money and glitz is ripe for awards-conferring organizations like Michelin."
""The Michelin Guide launched in Las Vegas in 2008, in the wake of the global economic crisis," a Michelin spokesperson said this week. "As a result, the Guide chose to remove the city from its list of destinations. This year, the time proved to be right to launch a regional edition for the Southwest, inclusive of Las Vegas.""
"Michelin could change the dynamic on the Strip by reinforcing the biggest names in town like José Andrés and the late Joël Robuchon. It could also create competition among the mega resorts, as they compete for the most stars. You can imagine the pylons touting that "Caesars Palace has six Michelin-starred restaurants" or that "The Venetian has the most Michelin-starred restaurants in Vegas.""
Las Vegas combines unmatched restaurant sales volume and theatrical culinary experiences that attract awards organizations. Michelin last awarded stars in Las Vegas in 2009 before leaving for 17 years. A new Michelin Southwest guide to be released later this year will return Las Vegas to the guide. Michelin cited the 2008 global economic crisis for its prior exit and said timing now favors a regional Southwest edition inclusive of Las Vegas. Michelin's return could reinforce major names, intensify competition among mega resorts for stars, shift convention dining toward Michelin-starred options, and elevate notable off-Strip restaurants.
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