#Market

#Market

Bitcoin's price has surpassed $40,000 for the first time in 18 months.

Anticipation is high for the impact of FOMO and FUD regarding the approval of Bitcoin ETFs. [ more ]

Bitcoin is predicted to have a market cap of over $3 trillion by mid-2025, quadrupling its current value.

The bitcoin halving, favorable accounting treatment, and the potential approval of a US-listed spot bitcoin ETF are seen as positive catalysts for its growth.

Bitcoin's role as a 'debasement hedge' may increase in prominence, particularly in the scenario of debt monetization and potential inflation over-correction. [ more ]

Bitcoin price surpasses $38,000 for the first time in a year and a half.

Investors expect SEC approval for a Bitcoin ETF and anticipate increased institutional demand for Bitcoin. [ more ]

GTA 6's release can bring more people to gaming and benefit other games as well

Ubisoft is not afraid of the competition from GTA 6 [ more ]

Apple reported revenues of $119.6 billion and profits of $33.9 billion for Q1 2024.

The iPhone was the biggest revenue contributor, while services reached a new all-time high of $23.1 billion. [ more ]

At least 25 people were killed in a shelling on a market in Russian-occupied Ukraine.

A fire broke out at a chemical transport terminal in Russia's Ust-Luga port following two explosions, reportedly caused by Ukrainian drones. [ more ]

Old-school segmentation methods are ineffective in understanding and engaging with Gen Z.

Gen Z's diverse and complex personalities require a more sophisticated approach to marketing. [ more ]

Alejandro Vigil has launched his popular Argentine restaurant, Casa Vigil, in Upper Buena Vista in the US.

The restaurant offers a large selection of wines and a menu that complements the wine choices.

Casa Vigil is known for its wine education, extensive wine collection, and plans to open a rooftop terrace and market within the restaurant. [ more ]

Old-school segmentation methods are ineffective in understanding and engaging with Gen Z.

Gen Z's diverse and complex personalities require a more sophisticated approach to marketing. [ more ]

Old-school segmentation methods are ineffective in understanding and engaging with Gen Z.

Gen Z's diverse and complex personalities require a more sophisticated approach to marketing. [ more ]

Agencies have become 'fast-fashion', offering the same services and competing for the same business.

A 'capsule collection' approach could help agencies build long-term value and create strong partnerships. [ more ]

Publishers are cautiously considering how to incorporate generative AI technology into their newsrooms in 2024.

43% of marketers use AI for copy generation. [ more ]

Publishers are cautiously considering how to incorporate generative AI technology into their newsrooms in 2024.

43% of marketers use AI for copy generation. [ more ]

Publishers are cautiously considering how to incorporate generative AI technology into their newsrooms in 2024.

43% of marketers use AI for copy generation. [ more ]

Agencies are no longer panicking about the end of third-party cookies because clients are not panicking or procrastinating as much.

Many advertisers are using the extra time to focus on first-party data strategies and gather direct access to customer data. [ more ]

Generative AI tools like ChatGPT, Dall-E 2, and Midjourney save time and money for marketers while offering new creative possibilities.

Generative AI presents risks due to its tendency to provide false information and propagate human biases. [ more ]

Amazon released two ads as part of its 'It's On Prime' global brand platform.

The ads showcase customers discovering new hobbies and interests through Amazon. [ more ]

OMG argues that the problems with programmatic advertising can be overcome by being more careful and following standards.

OMG's initiative with major SSPs resulted in better outcomes for clients, including higher performance and lower MFA delivery rates. [ more ]

Personal branding is crucial for creating value

Personal branding tips and tricks [ more ]

Authors are increasingly responsible for marketing their own books

Publishers have limited marketing resources for new or midlist authors [ more ]

Reflect on last year's wins and losses to refresh your strategy for the new year

Gather key data on website traffic, engagement rates, conversion rates, and customer acquisition costs [ more ]

TPG Real Estate Finance Trust and Strategic Office Partners sold half of an office complex in Thousand Oaks for $14.9 million, 25 percent lower than what they bought it for.

The sale to the Ventura County Fire Department is an example of owner-users capitalizing on pricing dislocation in the market. [ more ]

TikTok users spent $3.8 billion in the app throughout 2023.

US and Chinese iOS users contribute approximately 30% each to TikTok's revenue. [ more ]

Reddit is once again holding talks with potential investors for a possible IPO in 2024 with a valuation as high as $15 billion.

The success of Shein's pending IPO could impact Reddit's decision to go public.

The IPO market has been slow, with many companies trading below their first trade price. [ more ]

Eurozone government bond yields rise as ECB officials push back against rate cut expectations.

Germany suspends debt brake for 2023 after ruling that government's debt plan was unconstitutional. [ more ]

Competitive intelligence skills are crucial for e-commerce businesses.

Analyzing and understanding competitors' strategies can guide business decisions and improve performance. [ more ]

TikTok is facing scrutiny and potential bans in Western countries due to concerns about misinformation and national security.

TikTok is focusing on the South-East Asian market, where it plans to invest billions of dollars and expand its e-commerce offerings through TikTok Shop.

TikTok's entry into the e-commerce sector in South-East Asia comes at a challenging time, as market leader Shopee has experienced declining sales. [ more ]