Apple

Apple

Apple continues to be one of the big beneficiaries of the Windows 10 support shut down, with research from Counterpoint, IDC, Gartner, and others confirming Mac sales are increasing faster than the rate of PC industry growth. It means the switch is on. Take the evidence, just in the last few weeks: Counterpoint confirmed a 14.9% increase in Mac sales in Q3 2025, against an industry average of 8.1%.

The four apps that are supposedly coming to an iPad near you are at the moment only available on macOS. Apple acquired professional image editing app Pixelmator Pro this year, while MainStage is a Logic Pro companion app for live performances, Compressor is a Final Cut Pro companion app for compressing audio and video files, and Motion is a Final Cut Pro companion app for creating 2D/3D titles, transitions, and effects.

But once you cross the line, it's hard to stop. First, it's local cafés; then, it's gas stations; then maybe "fastest route sponsored by Shell." You laugh now, but you know how this works. The tension here is classic Apple. The company that sells privacy as a product is now selling ads in one of its most personal apps. It's the kind of contradiction Steve Jobs would have hated, but Tim Cook's Apple has different goals.

The iPhone 17 Pro features a 6.3-inch Super Retina XDR display for better color accuracy, detailing, and contrast while viewing photos or streaming video. It also supports Dolby Vision HDR for enhanced picture quality. The phone body itself is made of a single piece of aluminum and coated in a scratch-resistant ceramic to protect the delicate electronics inside. The version T-Mobile is offering for free as part of the deal sports 256GB of internal storage, but there are options available, all the way up to 2TB.

Apple Maps may soon feature advertisements, marking a significant shift in the app's user experience. According to Bloomberg's Mark Gurman, Apple is preparing to roll out sponsored listings as early as next year, allowing physical businesses like restaurants and retail stores to pay for placement in search results. In an effort to stand out from rivals, Apple is expected to leverage artificial intelligence to deliver more relevant ad placements.

What we use our Apple Watches for, moving to a new HomeKit home, the tech we use while cooking, and a new humanoid robot for the home.

The A18 Pro chip is the same processor that powers the iPhone 16 Pro, and Apple claims it delivers performance comparable to the M1 MacBook Air. That's a legitimately capable chip for everyday computing tasks like web browsing, document editing, video streaming, and light photo work. You're looking at a 12.9-inch display housed in what's described as an ultra-thin, lightweight frame, with color options including silver, blue, pink, and yellow.

Amazon.com Inc. (NASDAQ: AMZN) is expected to post steady third-quarter gains powered by strong cloud, advertising, and retail performance. Apple Inc. (NASDAQ: AAPL) and Microsoft Corp (NASDAQ: MSFT) are both positioned for solid quarters - Apple benefiting from surging iPhone 17 demand and resilient Services revenue, while Microsoft extends its AI and cloud leadership through accelerating Azure momentum and heavy data center investments.

With solid earnings, cooling inflation, the potential for interest rate cuts, and hopes for a truce between the U.S. and China, there's not much stopping upside potential. Helping, analysts are incredibly bullish. Apple (NASDAQ: AAPL): Analysts at Baird just reiterated an outperform rating on Apple ahead of earnings, raising its price target to $280 from $230 a share. The firm expects Apple to post solid earnings and guidance. It's also pleased with the latest iPhone 17.

Earlier this year, Apple sued leaker Jon Prosser alongside Michael Ramacciotti, alleging the two had a "coordinated scheme to break into an Apple development iPhone, steal Apple's trade secrets, and profit from the theft." However, in a new filing, Ramacciotti "denies that he planned or participated in any conspiracy or coordinated scheme" with Prosser" and that, to the best of his recollection, any payment he received from Prosser "was paid after the fact and was not agreed to in advance of the actions and communications."

Apple has become the third company to see its market capitalization top $4 trillion, underscoring its role as one of the leading publicly traded tech companies and making it the second-most valuable company in the world. Shares of the company briefly topped $269.53 soon after trading began on Tuesday, putting it above the milestone. Apple was the first company to top $1 trillion, $2 trillion, and $3 trillion in market capitalization. But Nvidia beat it to the $4 trillion mark, on the back of surging investor interest in artificial intelligence. That company's staggering chip sales have boosted its stock more than 400% since October 2023.

While there were solid improvements in the last generation of Apple's popular wearable, the huge 24-hour battery life in Apple Watch Series 11 means this smartwatch has finally become what it always promised to be: a device capable of running all day and all night, which is especially for tasks like sleep tracking. Based on my time with a Series 11 version provided for review by Apple, if you already wear a Series 10 Apple Watch, much will feel the same.

The word that Jamf will go private in a $2.2 billion acquisition by Francisco Partners has surprised many in the Apple admin community. Jamf sasy the plan will accelerate growth, bolster its expansion and strengthen its market leadership. The move might also reflect a new chapter in the Apple enterprise-growth story, because as Macs, iPads, and iPhones become more embedded across the sector, many in IT management are searching for unified device management platforms capable of handling Apple, Microsoft, and Android products.

Any iPad, even these new Pro models, requires additional hardware to become a potential laptop replacement. At the very least, a separate keyboard is an obvious requirement for real-world productivity. This could mean Apple's Magic Keyboard or one of a variety of third-party keyboard/case combinations. Beyond support for the Apple Pencil, iPadOS also has mouse and trackpad support, further blurring the line between tablet and laptop.

You might think that MacOS is unbreakable, but in that assumption, you would be wrong. Things happen, either by way of an upgrade gone awry or a misconfigured option in Settings. Also: Should you upgrade to M5 MacBook Pro from an M1? How the numbers add up Either way, when things go south, you'll be thankful that you set up automatic snapshots.

In the iOS 26 software update, Apple implemented a new sleep detection feature for AirPods. This feature is disabled by default, so you'll need to access your iPhone settings to enable it. If you do, put your AirPods Pro 2, Pro 3, or AirPods 4 in your ear and play media. Your AirPods can then detect when you fall asleep and respond by pausing the media.

Apple has announced the M5 chip, its newest generation of Apple silicon, designed to significantly enhance artificial intelligence and computing performance. Built on third-generation 3-nanometer technology, M5 introduces a range of architectural improvements, including Neural Accelerators in every GPU core, faster CPU and Neural Engine performance, and greater memory bandwidth. These advancements are aimed at improving both AI-driven workloads and high-end creative applications across devices such as the MacBook Pro, iPad Pro, and Apple Vision Pro.

In part, that's because of a 2016 reimagining of the MacBook Pro that didn't stick. Atypically, Apple then went on to reverse many of the changes it had made. The fancy function-key replacement known as the Touch Bar went bye-bye. And several mundane-but-useful features Apple had axed came back, including the MagSafe power connector, HDMI port, and SD Card slot.

Despite all of the excitement about better-than-expected iPhone 17 sales, Apple Inc. ( NASDAQ: AAPL) still cannot get the foldable smartphone product right. The project is important because archrival Samsung already has its Galaxy Z Fold7 and Galaxy Z Flip7. These are state-of-the-art smartphones, and Samsung has had a lead for almost a year. Rumors hint that Apple will launch a foldable phone with the iPhone 18 late next year.

Apple has abused its dominant position by charging app developers unfair commissions, a London tribunal has ruled, in a blow that could leave the United States tech company on the hook for hundreds of millions of pounds in damages. On Thursday, the UK's Competition Appeal Tribunal (CAT) ruled against Apple after a trial of the lawsuit, which was brought on behalf of millions of iPhone and iPad users in the United Kingdom.

Nomad's new Apple Watch band features a combination of grade 4 titanium for the links and FKM rubber between them for added flexibility. The presence of fluoroelastomer rubber also gives it an eye-catching, sporty look. The Nomad Stratos Band for Apple Watch comes in two metal color options: Silver and Carbide Titanium (black). On these, you get three FKM colors: Black, Volt, and Orange, so there are a total of six color combinations to choose from.

A spokesperson for Apple told Business Insider that both apps were removed for not meeting "requirements around content moderation and user privacy, in addition to receiving an excessive number of user complaints and negative reviews - including complaints of minors' personal information being posted in the apps." The spokesperson added that for Apple, the general approach after discovering a violation is to communicate with the app developer to bring the platform up to standard.