The startup, founded by former Shipt executives Elliott Potter (CEO), Patrick Sullivan (CTO), and Jared Mattsson (President), heard that feedback and launched an API in February 2025 that lets companies message their customers natively within iMessage, leveraging all the capabilities Apple's platform offers to iPhone users, like group chats, emojis, threaded replies, images and voice notes. Within eight months, Linq had doubled its annual recurring revenue it had built over four years, co-founder and CEO Elliott Potter told TechCrunch.
Apple has steadily expanded the Apple Watch's health monitoring features over the years, moving beyond fitness tracking into areas that can offer early insight into potential medical concerns. One of the most recent additions is hypertension alerts, which are designed to notify users when their blood pressure trends are elevated over time. While Apple Watches cannot directly measure blood pressure, this feature can still play a useful role in highlighting patterns that may be worth discussing with your doctor.
Apple has yet to announce a foldable iPhone, but after years of speculation, the outlines of what's often referred to as the iPhone Fold are starting to come into focus. Multiple analysts and leakers now agree that Apple is targeting a late-2026 launch window for its first foldable phone, positioning it as a premium flagship rather than a niche experiment.
Apple's iPhone call-screening feature is creating an unexpected problem for the rich and powerful: They can't get in touch with each other. For years, wealthy executives relied on personal assistants to filter their calls, asking callers to identify themselves before putting them through. Now, iOS 26 has given everyone that same power. The feature uses an automated voice to ask unknown numbers for their names and reasons for calling, then transcribes the answers so recipients can decide whether to pick up.
Among other additions, it features new topic sections concerning quantum security, single sign-on (SSO), and satellite communications: Quantum Security: Another VGT, Apple deployed postquantum cryptographic protection (PQ3) in iMessage in iOS 17.4 and macOS 14.4. This protection against future quantum-based attacks has now been extended in iOS 26, iPadOS 26, macOS 26, tvOS 26, and watchOS 26, including the introduction of CryptoKit, which developers can use to help protect the software they offer on the platforms.
Under Cook, Apple has beaten EPS estimates in eight consecutive quarters, averaging 4.2% above consensus. Q2 2025 crushed estimates by nearly 10%. Revenue grew 7.9% year-over-year with operating margins at 31.7% and profit margins at 26.9%. The company generates $416 billion in annual revenue with a 171% return on equity. These aren't the numbers of a CEO who "hasn't done a thing."
Apple shared its latest quarterly financial results today and the news is once again very, very good for the Cupertino company. The quarter ending December 27, 2025 marked "the best-ever quarter" for iPhones, which generated a record high revenue of nearly $85.27 billion for the business. Apple doesn't disclose the number of devices sold any more, but even with the prices for many of its latest generation of smartphones surpassing $1,000 a pop, that's still got to be a heck of a lot of iPhones.
Apple has finally begun paying up for the Siri eavesdropping scandal. After a long-running legal battle, Apple has not only agreed to pay a $95 million settlement but has also begun payouts. According to reports on social media cited by USA Today, many Apple users have begun seeing the funds credited to their accounts. While official figures cap at $20 per device, some users who filed for more than one device reported receiving as low as $8.
I'm heartbroken by the events in Minneapolis, and my prayers and deepest sympathies are with the families, with the communities, and with everyone that's been affected. This is a time for deescalation. I believe America is strongest when we live up to our highest ideals, when we treat everyone with dignity and respect no matter who they are or where they're from, and when we embrace our shared humanity.
Apple will turn its Siri assistant into a full-fledged chatbot by next year. The company is working on a personal AI device to compete with the one OpenAI is building with Jony Ive. And Apple is putting control over its AI strategy into new hands within the company. So say a flurry of new reports, all advancing the larger story that Apple is doing what it can to get itself back in the AI race.
Replacing the traditional Mute switch that has been a mainstay for 16 years, the Action button is poised to be a key differentiator for the iPhone 15 Pro and iPhone 15 Pro Max. Drawing inspiration from the Apple Watch Ultra's Action button, this physical button is expected to offer phone-focused options, providing users with quick access to various functions and settings without the need to unlock the smartphone or switch between applications
With platforms that have arguably become the best devices on which to run and build AI, Apple is under great pressure to prove it can also provide AI services people will trust and use, while retaining the essential simplicity of the Apple user experience. For good or ill, the importance of AI will only grow in the coming years, meaning Apple is under serious pressure not just to deliver something good, but also to deliver something that satisfies expectations.