Apple

Apple

The MacBook Air M4, for example, starts at $999 for the 13-inch configuration with 16GB of memory -- $100 less than last year's M3. At the same time, the hardware expands on both the low and high end, with the lowest-tier configuration of the M4 equipped with a 10-core CPU and 8-core GPU, in contrast to the 8-core M3 chip from last year.

Apple's self-dubbed 'awe dopping' September 9 event brought no big surprises, but it still left us with some thoughts. It also brought some nostalgia back to our hearts for the good old times when we collectively held our breath in excited anticipation of what Apple's new iPhone would be. The last few years have been sort of lackluster on the iPhone front, to be honest, and it was high time for Apple to bring back the excitement.

Apple's new iPhone quartet is official and unsurprisingly it's dominating our trending chart this week. The iPhone 17 Pro Max ended up as the most popular phone among them, followed by the iPhone Air and the vanilla iPhone 17. This puts the iPhone 17 Pro in the unenviable position of being the least popular among its siblings, but this week that's still enough to be the fourth most popular device among the 14,000 members of our database.

Pre-orders for the new iPhone 17 family have been live since yesterday in the 63 countries part of the first wave of countries. This list includes the US, the UK, Australia, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Thailand, Türkiye, the UAE, Vietnam, and others.

The Hypertension feature offers a blood pressure log for tracking diastolic readings. The log can be exported into a PDF to send to a doctor. It also includes reminders to log blood pressure, and classifications based on guidelines from the American Heart Association and the European Society of Cardiology. In developing the feature, Apple used data from more than 100,000 study participants to understand hypertension's presence.

Size comparison The iPhone Air is 2 grams heavier than the S25 Edge, but it's also 0.2mm thinner. Honestly, we doubt anyone will be able to tell the difference, so we can safely give this category a tie. Both phones feature titanium frames, with the one on the iPhone going for a shiny look while the Galaxy's has a matte finish.

Apple introduced the $250 AirPods Pro 3, a pair of earbuds capable of live translation in real-time, at its " Awe Dropping" product launch event earlier this week. The earbuds support translations from French, German, Portuguese, and Spanish into English. Older AirPods models, such as the AirPods 4 and AirPods Pro 2, will get the live translation feature as an update next week.

As an AI reporter, I have covered every major smartphone launch event in the past year. The line between hardware and software is blurring with each release, and new AI features are equally noteworthy company to company. This week, Apple took a quieter approach to embedding AI in its products.

The reason the drop is so tempting is that these earbuds remain some of the most advanced true wireless earphones Apple has ever produced. They pack the H2 chip which powers improved sound quality and smarter noise cancellation. Active noise cancellation works to block out the hum of traffic, chatter on your commute, or background noise in the office, and Transparency Mode lets the world back in whenever you need to stay aware.