Apple

Apple

Apple has unveiled the iPhone 16e as the replacement for the SE line, suggesting an annual refresh for its cheapest handset starting with a new iPhone 17e next spring.

The iPhone 17 Air is rumored to be about 5.5mm or 5.65mm thick, contributing to its impressive ultra-slim profile. Additionally, it weighs only 145g.

Apple's legal team presented a new line of argument, asserting that the import ban was unfair to millions of Apple Watch users affected by the prohibition.

New reports suggest this year's Pro Max model will be the thickest iPhone ever, jumping from 8.25mm to 8.725mm, aimed at improving battery life.

The 11-inch M3 iPad Air with 128GB Wi-Fi, priced at $538.99, includes two years of AppleCare Plus, marking a $139 discount at Amazon.

Apple TV+ has become known for its high-quality miniseries, dramas, and comedies, achieving success with shows like Ted Lasso and The Morning Show.

"It is a sign of a maturing industry. It's an opportunity to attract talent who want to work on the show, as well as the audience who will continue to support the show, and the advertisers who are interested in spending their ad dollars on high quality projects that will be seen by millions of people."

The new MacBook Air M4 is an incremental upgrade featuring a 10-core CPU, 8-core GPU, and improved webcam performance, enhancing the video conferencing experience.

Apple's recently introduced tiered service scheme in Europe, mandated by regulators, allows developers to opt out of certain services, reflecting difficulties between Apple and regulatory bodies.

Apple's latest film, 'F1: The Movie,' debuted on June 27 and has already grossed about $293 million globally, making it the company's highest-grossing film to date.

The idea of smaller, embedded intelligence reshapes our view on data infrastructure, highlighting that efficiency can stem from compact devices rather than large systems.

The Fifth Circuit's ruling in Reed v. Marshall establishes that trademark infringement claims under the Lanham Act cannot be sustained between co-owners of a trademark.

Apple's model can generate and refine multiple code sections simultaneously, offering a glimpse into the future of AI-assisted development.

Demonstrators from Extinction Rebellion NYC assembled inside and outside of the 5th Avenue Apple store to denounce companies from backtracking on their previous support of the Paris Agreement.

Accidental iMessage recordings happen on other people's iPhones, too. When I grumbled about this on Threads, I got dozens of replies from people who were also constantly accidentally recording.

iPadOS 26 introduces improved app window controls, allowing users to resize, move, minimize, and tile windows, enhancing multitasking similar to MacOS.

AI services like Perplexity and OpenAI's SearchGPT could potentially become future search options in Apple's Safari browser, as mentioned by Apple SVP Eddy Cue.

There are over 7,000 named types of apples, offering a variety of flavors and textures that are perfect for snacking, baking, or cooking in recipes.

A reliable second laptop isn't a luxury for entrepreneurs and professionals on the move; it serves as insurance against potential loss or damage during travel.

Steve Jobs was "one of the most disagreeable people in the history of humankind," and that was part of his genius. He took nothing for granted.

The iPhone 17 Pro Max will come with a larger battery than its predecessor's 4,685 mAh cell, reaching a capacity of 5,000 mAh.

"Under orders from President Donald Trump, Bondi has refused to enforce a law passed by Congress last year that classifies TikTok as a national security risk due to its ties to China."

During his final days at Apple, Di Liu allegedly accessed and copied a massive volume of confidential documents to his personal cloud storage, including design schematics and supply-chain data.

The tech giant promised customers an AI-powered version of Siri that could autonomously complete tasks, but failed to deliver on its commitments, leading to lawsuits.

The guiding principles that define TBWA/MAL's 28-year partnership with Apple highlight consistency and trust, fostering an environment where creativity thrives and groundbreaking ideas emerge.