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Google to start third-party cookie cull for 30M Chrome users

Google is testing a version of Chrome that cuts out third-party cookies by default
The Privacy Sandbox is Google's solution to replace third-party cookies and provide a privacy-friendly way for advertising

Google Chrome Begins Phasing Out Third-Party Cookies

Google has started limiting third-party cookies for select users of Chrome, as part of its plan to eventually phase them out.
The move is driven by growing concerns about privacy and the potential misuse of tracking technologies.

And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome | AdExchanger

Google has disabled third-party cookies for 1% of randomly selected Chrome users globally as the first step in phasing them out completely by the end of the year.
Safari and Firefox have already blocked third-party cookies by default for years.

Google has started phasing out third-party cookies | MarTech

Google is phasing out third-party cookies through a new feature called Tracking Protection.
The rollout of Tracking Protection has begun and will be completed by the latter half of 2024.

Google to start third-party cookie cull for 30M Chrome users

Google is testing a version of Chrome that cuts out third-party cookies by default
The Privacy Sandbox is Google's solution to replace third-party cookies and provide a privacy-friendly way for advertising

Google Chrome Begins Phasing Out Third-Party Cookies

Google has started limiting third-party cookies for select users of Chrome, as part of its plan to eventually phase them out.
The move is driven by growing concerns about privacy and the potential misuse of tracking technologies.

And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome | AdExchanger

Google has disabled third-party cookies for 1% of randomly selected Chrome users globally as the first step in phasing them out completely by the end of the year.
Safari and Firefox have already blocked third-party cookies by default for years.

Google has started phasing out third-party cookies | MarTech

Google is phasing out third-party cookies through a new feature called Tracking Protection.
The rollout of Tracking Protection has begun and will be completed by the latter half of 2024.
moregoogl

Google Implements First Stage in the Removal of Tracking Cookies

Google will begin testing Tracking Protection on Chrome starting January 4, limiting cross-site tracking by restricting third-party cookies.
The goal is to phase out all cookie tracking by the second half of 2024, pending resolution of competition concerns from the UK's CMA.

Google turns off cookies for MILLIONS - how to tell if you're affected

Google has started implementing a feature called 'Tracking Protection' on Chrome to limit sites from using third-party cookies to track users.
The change will take place automatically for randomly selected Chrome users, but they have the option to toggle on third-party cookies if they want.
#ad-tech

The Big Story: The Cookieless Expanse Ahead | AdExchanger

Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies.

If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? | AdExchanger

Opponents agree that Google intends to follow through with Chrome's third-party cookie deprecation plan.
Advertisers and ad tech companies procrastinated in preparing for post-cookie campaign strategies.

The Big Story: The Cookieless Expanse Ahead | AdExchanger

Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies.

If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? | AdExchanger

Opponents agree that Google intends to follow through with Chrome's third-party cookie deprecation plan.
Advertisers and ad tech companies procrastinated in preparing for post-cookie campaign strategies.
moread-tech

Google has started disabling third-party cookies for Chrome users

Google has disabled third-party cookies for one percent of Chrome users, affecting 30 million users.
Users included in the rollout can temporarily re-enable third-party cookies if needed.

Privacy and AI policies to watch in 2024

2024 will be a busy year for tracking new privacy laws at international, national, and state levels, in addition to regulations around AI and antitrust.
Google is planning to deprecate third-party cookies and has begun testing a Tracking Protection feature to block them before a full phase-out in the second half of 2024.

Marketers, publishers brace for impact as 1% of third-party Chrome cookies vanish today

Google is finally eliminating third-party cookies on Chrome, starting with 1% of users.
Privacy-safe alternatives, such as Google's Topics API, are being developed but face skepticism from the advertising industry.

Nine questions to consider as Google starts its move away from third-party cookies

Google begins trial of its Tracking Protection feature, which aims to limit website access to third-party cookies by default.
Google plans to remove third-party cookies from Chrome by the end of 2023, with a pause in the crackdown for regulators to assess Google's alternatives.

Google Chrome's Cookie Phase-Out: What You Need to Know

Google is releasing a new browser feature called Tracking Protection that will cut off a site's access to third-party cookies.
The rollout of Tracking Protection will happen gradually in the second half of the year.

The anti-predictions: Here's what won't happen in advertising in 2024

Competitive gaming companies need to find sustainable revenue streams to survive in the industry.
Publishers are still facing challenges in profiting from their audiences due to the lack of consensus on tracking without third-party cookies.

Digiday+ Research roundup: Third-party cookies, Meta's platforms and generative AI were 2023's biggest trends

This year has been a bit of an emotionally exhausting one, whether you're talking about marketing or media.
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