Top marketing trends for 2024: value propositions, loyalty and challenger brands
Briefly

"In a tough economic climate, consumers have been conditioned to think about value. Whether it's products, services or experiences, people are focused on getting maximum benefit and satisfaction for every penny spent."
"Next year, more and more retail marketers will fix shaky foundations to drive retention at a critical time. Quickly understanding and reacting to customer interactions with the brand and easily anticipating behaviors will become the top priority."
Read at The Drum
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