After two decades of consistent decline, humor in advertising is roaring back in 2024
Briefly

"Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences."
Google's heartstring-tugging 2020 Super Bowl ad... stands in stark contrast to the brand's 2023 Super Bowl spot... used to remove pooping dogs and unwanted photo-bombers from image backgrounds.
Read at The Drum
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