Many killed in Russian-occupied Donetsk, as fire breaks out at Russian port
At least 25 people were killed in a shelling on a market in Russian-occupied Ukraine.
A fire broke out at a chemical transport terminal in Russia's Ust-Luga port following two explosions, reportedly caused by Ukrainian drones.
Eurozone Bond Syndications Might Slow Down Near Term
0740 GMT - The eurozone government bond syndications pipeline should start thinning out after last week's whopping syndication volume of EUR41 billion from Italy, Spain, Belgium, Estonia and Ireland, Hauke Siemssen, rates strategist at Commerzbank Research, says in a note.
The willful ignorance of the vocal contingent of Mets fans
The lack of spending by the Mets this offseason is more reflective of a new mentality for the team, rather than just the market.
Mets fans were skeptical when the team said they would not be as aggressive in their spending this winter.
Argentine Newcomer Casa Vigil is a Wine Lover's Dream
Alejandro Vigil has launched his popular Argentine restaurant, Casa Vigil, in Upper Buena Vista in the US.
The restaurant offers a large selection of wines and a menu that complements the wine choices.
Casa Vigil is known for its wine education, extensive wine collection, and plans to open a rooftop terrace and market within the restaurant.
CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center
AI will be a prominent topic at CES 2024, with sessions on marketing, social media, and entertainment.
There will be AI policy discussions with speakers from the U.S. government at CES 2024.
Meet The Drum and share your Predictions at CES 2024
The Drum is returning to CES 2024 to cover the latest innovations and emerging technologies.
Themes expected to dominate conversations at CES 2024 include AI's impact on marketing, consumer privacy, and tech's impact on immersive brand experiences.
Top marketing trends for 2024: value propositions, loyalty and challenger brands
Brands need to adapt to a value mindset in a tough economic climate
Enhanced loyalty programs will become a priority for retail marketers
Top marketing trends for 2024: value propositions, loyalty and challenger brands
Brands need to adapt to a value mindset in a tough economic climate
Enhanced loyalty programs will become a priority for retail marketers
CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center
AI will be a prominent topic at CES 2024, with sessions on marketing, social media, and entertainment.
There will be AI policy discussions with speakers from the U.S. government at CES 2024.
Meet The Drum and share your Predictions at CES 2024
The Drum is returning to CES 2024 to cover the latest innovations and emerging technologies.
Themes expected to dominate conversations at CES 2024 include AI's impact on marketing, consumer privacy, and tech's impact on immersive brand experiences.
Top marketing trends for 2024: value propositions, loyalty and challenger brands
Brands need to adapt to a value mindset in a tough economic climate
Enhanced loyalty programs will become a priority for retail marketers
Top marketing trends for 2024: value propositions, loyalty and challenger brands
Brands need to adapt to a value mindset in a tough economic climate
Enhanced loyalty programs will become a priority for retail marketers
The Big Story: The Cookieless Expanse Ahead | AdExchanger
Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies.
The Big Story: The Cookieless Expanse Ahead | AdExchanger
Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies.
The Big Story: The Cookieless Expanse Ahead | AdExchanger
Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies.
The Big Story: The Cookieless Expanse Ahead | AdExchanger
Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies.
For 2024, experts discuss evolving role of generative AI in marketing
Generative AI tools like ChatGPT, Dall-E 2, and Midjourney save time and money for marketers while offering new creative possibilities.
Generative AI presents risks due to its tendency to provide false information and propagate human biases.
Omnicom Media Group maps its own path to avoid the potholes of programmatic
OMG argues that the problems with programmatic advertising can be overcome by being more careful and following standards.
OMG's initiative with major SSPs resulted in better outcomes for clients, including higher performance and lower MFA delivery rates.
How to build your personal brand
Personal branding is crucial for creating value
Personal branding tips and tricks
Que hara falta para que las marcas aumenten su gasto en videojuegos en 2024?
La publicidad de juegos aún está en sus inicios, y algunas marcas siguen mostrándose escépticas a la hora de gastar más en este tipo de contenidos.
First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies | AdExchanger
Agencies are no longer panicking about the end of third-party cookies because clients are not panicking or procrastinating as much.
Many advertisers are using the extra time to focus on first-party data strategies and gather direct access to customer data.
Every Author Must Contribute to Marketing Their Books Regardless of How They Publish
Authors are increasingly responsible for marketing their own books
Publishers have limited marketing resources for new or midlist authors
How to Plan Your Q1 Marketing Strategy | Entrepreneur
Reflect on last year's wins and losses to refresh your strategy for the new year
Gather key data on website traffic, engagement rates, conversion rates, and customer acquisition costs
Connective Tissue: How LegalTech Influences Legal Marketing
Using technology is essential for effective marketing in the legal industry
Technology can be used to leverage existing relationships, schedule appointments, manage customer relationships, and improve workflow in law firms
Will 2024 Mark the End of the 'Digital Agency'?
Digital agencies were once the hottest segment of the advertising agency business, serving as key vendors for chief marketing officers looking to bring their work into the online future and essential acquisition targets for giant ad-agency holding companies.
The Fine Art of the Paperback Makeover
You never get a second chance to make a first impression, the humorist Will Rogers once said which tells you he wasn't a book publishing executive.
The Fine Art of the Paperback Makeover
You never get a second chance to make a first impression, the humorist Will Rogers once said which tells you he wasn't a book publishing executive.
Social Media Best Practices for IT Service Providers - Social Media Explorer
Social media is not just a platform for entertainment and communication.It is also a powerful tool for marketing, branding, and customer service.
Social Media Best Practices for IT Service Providers - Social Media Explorer
Social media is not just a platform for entertainment and communication.It is also a powerful tool for marketing, branding, and customer service.
Social Media Best Practices for IT Service Providers - Social Media Explorer
Social media is not just a platform for entertainment and communication.It is also a powerful tool for marketing, branding, and customer service.
How marketers can mitigate bias in generative AI | MarTech
Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems.
How marketers can mitigate bias in generative AI | MarTech
Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems.
How marketers can mitigate bias in generative AI | MarTech
Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems.
The Best of BoF 2023: Bold and Buzzy Brand Marketing
In 2023, marketers simultaneously embraced the bold and went back to basics.
The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
...
A unique figure has transcended cultural boundaries, capturing imaginations and hearts across the globe.
The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
...
A unique figure has transcended cultural boundaries, capturing imaginations and hearts across the globe.
Financial Experts Believe Dodgers Will Get 'Huge Windfall' By Signing Shohei Ohtani
The Los Angeles Dodgers sent shockwaves through the baseball world with their signing of Shohei Ohtani to a 10-year, $700 million contract, which is the biggest deal in professional sports history.
TPG, Strategic Office Sell Empty Thousand Oaks Building
TPG Real Estate Finance Trust and Strategic Office Partners sold half of an office complex in Thousand Oaks for $14.9 million, 25 percent lower than what they bought it for.
The sale to the Ventura County Fire Department is an example of owner-users capitalizing on pricing dislocation in the market.