Meet The Drum and share your Predictions at CES 2024
The Drum is returning to CES 2024 to cover the latest innovations and emerging technologies.
Themes expected to dominate conversations at CES 2024 include AI's impact on marketing, consumer privacy, and tech's impact on immersive brand experiences. [ more ]
The Big Story: The Cookieless Expanse Ahead | AdExchanger
Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies. [ more ]
The Big Story: The Cookieless Expanse Ahead | AdExchanger
Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies. [ more ]
Bitcoin Fundamentals Have Never Looked Better: Bernstein
Bitcoin is predicted to have a market cap of over $3 trillion by mid-2025, quadrupling its current value.
The bitcoin halving, favorable accounting treatment, and the potential approval of a US-listed spot bitcoin ETF are seen as positive catalysts for its growth.
Bitcoin's role as a 'debasement hedge' may increase in prominence, particularly in the scenario of debt monetization and potential inflation over-correction. [ more ]
Eurozone Bond Syndications Might Slow Down Near Term
0740 GMT - The eurozone government bond syndications pipeline should start thinning out after last week's whopping syndication volume of EUR41 billion from Italy, Spain, Belgium, Estonia and Ireland, Hauke Siemssen, rates strategist at Commerzbank Research, says in a note.
How marketers can mitigate bias in generative AI | MarTech
Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems.
How marketers can mitigate bias in generative AI | MarTech
Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems.
How marketers can mitigate bias in generative AI | MarTech
Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems.
Connective Tissue: How LegalTech Influences Legal Marketing
Using technology is essential for effective marketing in the legal industry
Technology can be used to leverage existing relationships, schedule appointments, manage customer relationships, and improve workflow in law firms [ more ]
Financial Experts Believe Dodgers Will Get 'Huge Windfall' By Signing Shohei Ohtani
The Los Angeles Dodgers sent shockwaves through the baseball world with their signing of Shohei Ohtani to a 10-year, $700 million contract, which is the biggest deal in professional sports history.
Digital agencies were once the hottest segment of the advertising agency business, serving as key vendors for chief marketing officers looking to bring their work into the online future and essential acquisition targets for giant ad-agency holding companies.
TPG, Strategic Office Sell Empty Thousand Oaks Building
TPG Real Estate Finance Trust and Strategic Office Partners sold half of an office complex in Thousand Oaks for $14.9 million, 25 percent lower than what they bought it for.
The sale to the Ventura County Fire Department is an example of owner-users capitalizing on pricing dislocation in the market. [ more ]
TikTok is wading into South-East Asia's e-commerce wars
TikTok is facing scrutiny and potential bans in Western countries due to concerns about misinformation and national security.
TikTok is focusing on the South-East Asian market, where it plans to invest billions of dollars and expand its e-commerce offerings through TikTok Shop.
TikTok's entry into the e-commerce sector in South-East Asia comes at a challenging time, as market leader Shopee has experienced declining sales. [ more ]