Jacob Salamon, Trusted Media Brand's vp of business development, said he is focusing on internal applications, 'before we think about anything that's going to be customer-facing or reader-facing. Because that's way too risky. [AI is] way too new to kind of dive all in on that.'
Interestingly, marketers' second-most used application of AI technology was for copy generation. And, among marketers who use AI for copy generation, nearly three-quarters (71%) said they use copy generation for editorial and consumer-facing purposes...
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