Privacy technologies

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Digiday
8 hours ago
Privacy technologies

WTF are outcome-based measurement guarantees?

Performance-minded marketers prioritize outcomes over ad views.
TV networks and streaming services are offering guarantees based on delivering specific business outcomes.
AdExchanger
7 hours ago
Privacy technologies

Prepare For the Worst, But Don't Expect Cookie Deprecation To Stick | AdExchanger

Google stopped supporting third-party cookies for 1% of Chrome users
Marketers need to prepare for the future of the ad ecosystem
Practical Ecommerce
22 hours ago
Privacy technologies

Email and Text Marketing Are Cookie-proof

Google Chrome eliminating tracking cookies gradually, with the goal to completely remove third-party cookies by year-end.
Marketers shifting towards direct message marketing due to the decline of third-party tracking cookies.
Databreaches
23 hours ago
Privacy technologies

School cyber incidents on Long Island: Reported cases rose sharply in 2023

Increase in cyber incidents in Long Island schools in 2023 compared to the previous year
Human error is a major cause of exposing sensitive student information
english.elpais.com
1 day ago
Privacy technologies

How to surf the net in complete privacy

Incognito mode does not offer complete privacy
Browsing without precautions exposes personal data to tracking and profiling
Databreaches
1 day ago
Privacy technologies

NIST Publishes Final "Cybersecurity Resource Guide" on Implementing the HIPAA Security Rule

NIST finalizes guidance on HIPAA Security Rule compliance
HHS releases voluntary performance goals for cybersecurity in healthcare sector
Databreaches
2 days ago
Privacy technologies

True or false, Friday law enforcement edition

Law enforcement is making progress in disrupting ransomware groups.
Seizing onion sites and servers without arresting leaders may allow groups to reemerge.
AdExchanger
2 days ago
Privacy technologies

What Reddit's IPO Filing Reveals About Its Ads Business | AdExchanger

Reddit plans to go public with an anticipated IPO under the stock ticker 'RDDT,' potentially valued at $5 billion despite earlier valuation at $10 billion.
Reddit generates the majority of its revenue through advertising on its mobile apps and website, with top-performing ad verticals in technology, finance, and media and entertainment.
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Bloomberg
2 days ago
Privacy technologies

Bloomberg

JavaScript and cookies are crucial for website functionality
Contact support for unusual activity detection
moresupport
www.mediaite.com
2 days ago
Privacy technologies

New Nikki Haley Ad Uses Brutal Trump Blooper Reel to Warn U.S. Won't Survive 4 More Years' of Him

Nikki Haley released a campaign ad against Trump highlighting his scandals.
Haley emphasizes the need for new conservative leadership to avoid chaos similar to Trump's presidency.
Lifehacker
2 days ago
Privacy technologies

The Five Best Ad Blockers You Can Install

Ad blockers reduce intrusive ads and enhance online security.
Popular ad blockers include AdBlock Plus, uBlock Origin, Ghostery, and AdBlock.
TechCrunch
3 days ago
Privacy technologies

FTC bans antivirus giant Avast from selling its users' browsing data to advertisers | TechCrunch

Avast banned from selling browsing data
FTC fined Avast $16.5 million
Sensitive data sold to ad giants
Federal Trade Commission
4 days ago
Privacy technologies

FTC Order Will Ban Avast from Selling Browsing Data for Advertising Purposes, Require It to Pay $16.5 Million Over Charges the Firm Sold Browsing Data After Claiming Its Products Would Block Online Tracking

Avast to pay $16.5 million settlement for selling browsing data without consent.
FTC alleges Avast misled users by claiming to protect privacy while selling browsing data.
Databreaches
3 days ago
Privacy technologies

If you pay ransom, you may not get your data back and worse, you probably WILL get hit again - Cybereason Survey

Paying ransom encourages more attacks
Organizations that pay ransom are likely to be targeted again
Databreaches
3 days ago
Privacy technologies

An Update on the SEC's Cybersecurity Reporting Rules

Six companies have made Form 8-K cybersecurity filings under new SEC rules.
Most filings are high-level descriptions aligning with new rules, with some companies in technology and financial services.
www.fastcompany.com
3 days ago
Privacy technologies

Walmart and Amazon are now duking it out in the advertising universe

Rise of advertising in retail
Competition in ad revenue
Exchangewire
3 days ago
Privacy technologies

Exploring the Programmatic Pulse of MENA

Programmatic advertising in MENA is growing significantly compared to other regions.
Key DSPs shaping digital advertising strategies in MENA are Google Marketing Platform, Amazon Advertising, ADxAD, AdLib DSP, Mediasmart, and Adobe Advertising Cloud.
browser-support
Bloomberg
3 days ago
Privacy technologies

Bloomberg

JavaScript and cookies support are essential for browsing
Unusual activity may trigger security verifications
morebrowser-support
Avast told customers its products would prevent online tracking, then they sold their browsing data to data brokers. Now the FTC is making them pay $16.5 million.

https://t.co/KAKMyzS20H
TechCrunch
3 days ago
Privacy technologies

FTC bans antivirus giant Avast from selling its users' browsing data to advertisers | TechCrunch

Avast banned from selling users' browsing data
FTC settles with Avast for $16.5 million
AdExchanger
3 days ago
Privacy technologies

Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast | AdExchanger

Petrus Advisers owns 5.5% of Criteo shares and is pushing for changes without calling for layoffs.
Criteo faces challenges due to privacy regulations, third-party cookie news, and struggles with communication of its transformation plan.
Databreaches
3 days ago
Privacy technologies

Maryville Addiction Treatment Centers Victim Of Data Breach

Maryville offering credit monitoring services for those affected by cybersecurity incident
Incident involved unauthorized access to sensitive information such as Social Security numbers and health information
TechCrunch
3 days ago
Privacy technologies

FTC bans antivirus giant Avast from selling its users' browsing data to advertisers | TechCrunch

Avast banned from selling users' browsing data
FTC settles with Avast for $16.5 million
Shopify
3 days ago
Privacy technologies

Five Tactics to Optimize Your Ad Campaigns for Effective Marketing (2024)

Ad campaign optimization aims to improve results by refining the strategy and process, not by increasing inputs like ad spend or labor.
Best practices of campaign optimization include choosing the right goals, aligning strategy with the customer journey, diversifying tactics, using the right tools, and monitoring performance.
Databreaches
3 days ago
Privacy technologies

Unpicking LockBit - 22 Cases of Affiliate Tradecraft

GOLD MYSTIC threat group operates LockBit RaaS since mid-2019
Disruptive action taken against LockBit RaaS operation by international law enforcement
Databreaches
6 days ago
Privacy technologies

Updating: In "Cronos," law enforcement took down 34 Lockbit servers

Law enforcement seized control of LockBit's infrastructure and arrested key actors.
Authorities disrupted LockBit's criminal enterprise by seizing servers, freezing cryptocurrency accounts, and issuing arrest warrants.
Databreaches
6 days ago
Privacy technologies

Developing: LockBit disrupted by law enforcement

LockBit3.0 dark web blog seized by law enforcement.
LockBit services disrupted due to international law enforcement action.
Databreaches
4 days ago
Privacy technologies

HHS' Office for Civil Rights Settles Second Ever Ransomware Cyber-Attack for $40,000 and a Corrective Action Plan with OCR Monitoring

Ransomware attack led to HHS OCR settlement with Green Ridge Behavioral Health.
OCR emphasizes the importance of protecting healthcare data from ransomware attacks.
Bloomberg
4 days ago
Privacy technologies

Bloomberg

Detection of unusual activity can result in CAPTCHA challenges.
Ensure JavaScript and cookies are enabled to avoid detection as a bot.
Databreaches
4 days ago
Privacy technologies

Reward Offers for Information on LockBit Leaders and Designating Affiliates

LockBit ransomware group targeted with $15 million reward offer
Over 2,000 LockBit ransomware attacks executed since January 2020
International law enforcement actions against LockBit ransomware criminal organization
Databreaches
1 week ago
Privacy technologies

Ukrainian man pleads guilty in cyberattack that temporarily disrupted major Vermont hospital

Ukrainian man pleads guilty to cyberattacks at University of Vermont Medical Center
Penchukov admitted involvement in malware schemes leading to millions in losses
Her Campus
4 days ago
Privacy technologies

Standout Super Bowl Commercials

Super Bowl LVIII was the most-watched program in U.S. television history with 123.7 million viewers.
Advertisers spend significant time, money, and effort on Super Bowl commercials to capture viewers' attention.
Iapp
4 days ago
Privacy technologies

Signal introduces phone number privacy setting

Signal Messenger introduced a phone number privacy setting that allows users to share a private username instead of their phone numbers when messaging other users.
ReadWrite
4 days ago
Privacy technologies

Signal launches new feature to keep cell numbers private

Signal introduces username privacy feature for connecting without sharing phone numbers
Signal prioritizes user privacy with end-to-end encryption and non-profit status
Financial Times @ft: Exclusive: NYT plans to debut new generative AI ad tool later this year - Axios. #robotics #AI #MachineLearning https://t.co/hBvnaBzKEt
Axios
5 days ago
Privacy technologies

Exclusive: NYT plans to debut new generative AI ad tools later this year

GenAI technology aids in ad campaign optimization and targeting niche audiences.
The New York Times leverages large language models to power its new ad optimization tool.
Exchangewire
4 days ago
Privacy technologies

Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack

Market outperformance in CPMs and engagement metrics
Pubstack's Ad Management solution boosting programmatic revenues and site performance
TechCrunch
4 days ago
Privacy technologies

Apple readies iMessage for when quantum computers could break encryption | TechCrunch

Apple upgrades iMessage security to post-quantum cryptography in response to future quantum computing threats.
The new encryption protocol combines Elliptic-Curve cryptography with post-quantum cryptography for enhanced security.
SiliconANGLE
5 days ago
Privacy technologies

Menlo Security brings critical security capabilities to the browser - SiliconANGLE

Threat actors target users instead of advanced security tools like firewalls.
Securing the browser is critical as it is a common point of entry for cyber attacks.
The Verge
5 days ago
Privacy technologies

Signal will soon let you share a username instead of your phone number

Signal introduces usernames for quick connections without sharing phone numbers.
Usernames in Signal are not publicly visible and can be changed anytime.
RAIN News
5 days ago
Privacy technologies

Ad types, visitor rates, and more in new Podscribe benchmark report - RAIN News

Podscribe released quarterly Podscribe Performance Benchmarks
Comparison of digital ad insertion and baked-in ad types
Social Media Today
1 week ago
Privacy technologies

Report Finds X May Be Inflating Its Ad Performance Results

Both SEMRush and SimilarWeb provide insights into website performance but may not have access to complete data.
Ad measurement provider CHEQ identified that a significant portion of referral traffic from X ads during the Super Bowl weekend may have come from likely fake sources.
Iapp
5 days ago
Privacy technologies

Op-ed: Detailing challenges advertisers face in Google's Privacy Sandbox

Privacy Sandbox poses challenges for advertisers
Lack of commercial guarantee from Google
TechRepublic
5 days ago
Privacy technologies

Top 4 Ivanti Competitors and Alternatives for 2024

Zero-day vulnerabilities in Ivanti Secure VPN discovered
Consider alternative VPN solutions due to security risks
SiliconANGLE
6 days ago
Privacy technologies

Menlo Security's new cloud-delivered enterprise browser solution offers enhanced security - SiliconANGLE

Menlo Security Inc. announced new cloud-delivered enterprise browser solution for safe hybrid work with zero-trust access.
The solution offers end-to-end visibility, dynamic policy enforcement, and protection against advanced threats, managing local browser security policies and enabling access to applications.
Axios
5 days ago
Privacy technologies

Exclusive: NYT plans to debut new generative AI ad tools later this year

GenAI technology aids in ad campaign optimization and targeting niche audiences.
The New York Times leverages large language models to power its new ad optimization tool.
AdExchanger
6 days ago
Privacy technologies

Six Critical Business Challenges The Privacy Sandbox Must Address | AdExchanger

Privacy Sandbox is not a direct replacement for cookies and cross-site identifiers, aiming at a new ad paradigm.
Google's Privacy Sandbox introduces new APIs for ad relevance and privacy, leading to significant changes in how digital advertising operates.
Digiday
6 days ago
Privacy technologies

WTF is differential privacy?

As the ad industry re-evaluates its approach to personal privacy, advertisers are searching for ways to collect data on people without compromising their privacy.
Digiday
6 days ago
Privacy technologies

Amazon wants a bigger slice of the DSP ad tech market

Advertisers asked to go all-in on Amazon for programmatic ads
Amazon focused on expanding ad tech beyond its own media to other publishers
AdExchanger
6 days ago
Privacy technologies

How Facebook Profits From Overspending Errors; And, Speaking Of ... (Hi, Google) | AdExchanger

Meta misappropriated ad dollars from accounts using machine-learning-based products.
Advertisers lucky to receive 90% refunds in Meta ad credits for issues discovered themselves.
Databreaches
6 days ago
Privacy technologies

Grace Lutheran Communities attacked by BlackCat; employee and resident data acquired

Grace Lutheran Foundation reported a data breach involving patient information including names, Social Security numbers, and health insurance details.
BlackCat's dark web leak site shared Grace Lutheran's data after failed negotiations, leading to exposure of personal and sensitive information.
Databreaches
6 days ago
Privacy technologies

Update to the Tic Hosting Solutions data incident

TorchByte data breach involved misconfigured PHP server leaking database credentials.
45 email addresses and usernames were leaked, but threat actors couldn't use authentication tokens due to firewall.
Practical Ecommerce
1 week ago
Privacy technologies

Shopify 'Audiences' Boosts Cookieless Ads

Shopify Audiences is a data-sharing co-op for Shopify Plus merchants.
Regulatory changes are impacting digital advertising and privacy concerns are increasing.
Calm Sage - Your Guide to Mental and Emotional Well-being
1 week ago
Privacy technologies

The Psychology Behind Digitally Blocking and Unblocking

The cycle of blocking and unblocking on social media can be confusing and leaves one with unanswered questions.
Blocking and unblocking on social media can be a way to set digital boundaries with others.
Electronic Frontier Foundation
1 week ago
Privacy technologies

Privacy Isn't Dead. Far From It.

Privacy is a concern for many people who feel there is little they can do to protect it.
There are numerous organizations, such as EFF, working to protect privacy rights.
Databreaches
1 week ago
Privacy technologies

Reward for Information: ALPHV/Blackcat Ransomware as a Service

The U.S. Department of State is offering a reward of up to $10 million for information on the leadership of the ALPHV/Blackcat ransomware group.
The FBI has helped victims restore their systems and prevent $99 million in ransom payments.
Databreaches
1 week ago
Privacy technologies

Zeus, IcedID malware kingpin faces 40 years in slammer

Ukrainian cybercrime kingpin sentenced to 40 years in prison for malware operations.
Penchukov pleaded guilty to charges related to Zeus and IcedID malware operations.
Databreaches
1 week ago
Privacy technologies

Update on INTEGRIS Health data breach: incident response criticized by patients

INTEGRIS Health updated their breach notice to provide information on steps that may be taken to protect personal information.
INTEGRIS is required by law to provide notice of the cyberattack, not just as a precautionary measure.
ZDNET
1 week ago
Privacy technologies

What is a VPN and why do you need one? All your Virtual Private Network questions answered

VPNs are effective in protecting privacy and security online
VPNs are useful for anyone in various environments
Databreaches
1 week ago
Privacy technologies

'I am deeply troubled': Data breach impacts clients at Lanark County family services organization

Family and Children's Services of Lanark, Leeds and Grenville (FCSLLG) has experienced another privacy breach.
At least four people have been notified about a potential data security incident that may have compromised their personal information.
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