3 extensions to use for anonymous browsing - and what that even means
Anonymous browsing masks your IP and location, protecting your identity from third parties.
Why Every Advertiser Needs a Modern Ad Server
Ad servers enhance digital ad campaigns by improving viewability and management, particularly for advertisers seeking efficiency.
Today in Apple history: Mac's '1984' ad debuts in theaters
Apple's "1984" ad, crucial for launching the Macintosh, initially premiered in theaters and was pivotal in reshaping its brand identity.
Future of TV Briefing: Inside Netflix's CES meetings with ad buyers
Netflix is aggressively enhancing its advertising roadmap with new innovations and technologies to attract advertisers.
Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans
AppHarbr and Planet Sport partner to enhance ad security and quality for over 25 million users, ensuring a trustworthy experience free of poor-quality ads.
Amazon is selling its ad tools to other ecommerce sites
Amazon is enabling third-party ecommerce platforms to utilize its advertising technology through the new Amazon Retail Ad Service.
Retailers will have full control over ad styles and placements, providing a personalized customer experience.
The service aims to enhance ad measurement and optimize strategies for online retailers.
Amazon Is Selling Its Advertising Technology to Other Retailers
Amazon's new Retail Ad Service aims to provide ad technology to other retailers, transforming its advertising business model.
Amazon is selling the tech behind its $50 billion ad business to other retailers
Amazon is launching its Retail Ad Service, allowing third-party retailers to rely on its machine-learning advertising technology.
How to your change location with a VPN - and why you should
VPNs enhance online privacy, security, and access to geographically restricted content.
They allow users to mask IP addresses and prevent unauthorized access.
Best VPN For Mac
NordVPN is recognized as the top choice for streaming on Mac due to its reliable access to geo-blocked content.
Need a VPN? Get a 5-year subscription for $35 with this deal
AdGuard VPN provides an affordable five-year plan resembling traditional pricing and offers decent mobile functionality, although MacOS performance is lacking.
How to your change location with a VPN - and why you should
VPNs enhance online privacy, security, and access to geographically restricted content.
They allow users to mask IP addresses and prevent unauthorized access.
Best VPN For Mac
NordVPN is recognized as the top choice for streaming on Mac due to its reliable access to geo-blocked content.
Need a VPN? Get a 5-year subscription for $35 with this deal
AdGuard VPN provides an affordable five-year plan resembling traditional pricing and offers decent mobile functionality, although MacOS performance is lacking.
Digital publisher programmatic ad sales continue to inch out direct sold
Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
Astrill VPN Review: Features, Performance, and Insights
Astrill VPN offers strong privacy features but is known for its higher pricing compared to competitors.
A pitch for AI personalization in audio advertising (Instreamatic)
Personalized AI ads significantly improve brand favorability and other key metrics compared to generic ads.
How 60-Second Ads Are Reshaping Social Media Marketing - GREY Journal
60-second ads create resonant stories that effectively engage audiences in social media marketing.
How To Make Money With Pay-Per-Click Advertising (2024) - Shopify
PPC advertising is a cost-effective method to reach targeted audiences, charging only for those who engage with ads.
Amazon Prime Video's ad tier launch leads to CPM price plummet
Streaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.
Brands can leverage ad market fluctuations to optimize spending across various platforms.
In: Former employees booked for stealing company data and sharing with competitor
Two ex-employees of Baccarose Perfume allegedly stole and shared confidential company data with a competitor.
The best VPN service for 2024
VPNs are crucial for online security but should not be considered a complete solution for data privacy threats.
Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify
Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.
TorGuard VPN Review: The Good, The Bad, The Ugly
TorGuard is a fast, secure VPN but has a complex trial and refund process.
Council Post: Banner Ads Changed The Advertising World, But What's Next?
Banner ads have evolved from a simple click invitation into a sophisticated, adaptive marketing tool that responds to changing technology and user expectations.
Changes Are Likely on the Horizon for the Federal Healthcare Portfolio, in Areas Including Cybersecurity and in Regulatory Enforcement
Federal healthcare administration will shift towards deregulation under a potential second Trump administration, contrasting with Biden's regulatory focus.
Republican victories in federal elections are expected to influence HHS priorities and agency engagement in healthcare.
Recent Supreme Court rulings may further empower the federal administration to alter healthcare regulation.
Google's US Antitrust Trial Over Online Ads Draws to a Close
The DOJ aims to prove Google illegally dominated online advertising markets in its latest antitrust case.
How to Protect Marketing Spend with Ad Verification
Ad verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
Navigating Ad Restrictions: The Role of Facebook Agency Accounts in Large-Scale Campaign Management
Facebook's ad restrictions hinder effective brand scaling despite its vast user base, necessitating agency account management for optimal campaign performance.
Walmart's Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic - ExchangeWire.com
Walmart's advertising business and e-commerce thrive, Apple enters ad sales for News, and X partners with PubMatic to boost its ad revenue.
By 2026, worldwide B2B digital ad spend is set to nearly triple its pre-pandemic level
B2B digital ad spending is expected to reach $48.15 billion by 2026, marking significant growth post-pandemic.
By 2026, worldwide B2B digital ad spend is set to nearly triple its pre-pandemic level
Worldwide B2B digital ad spending is set to grow significantly, nearing $48.15 billion by 2026.
B2B marketing mirrors robust growth trends in digital advertising, especially in the US.
Thames Water's IT 'falling apart' and is hit by cyber-attacks, sources claim
Thames Water's reliance on outdated IT infrastructure poses significant operational risks, jeopardizing the company's resilience.
Programmatic nonvideo display is losing share to video, native ads
Programmatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.
Publishers are shifting towards interactive advertising to diversify revenue streams.
Programmatic nonvideo display is losing share to video, native ads
Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.
Digital dominates advertising, but traditional channels are still relevant for some sectors
Digital media dominates ad spending in key industries, surpassing traditional media significantly.
2024 forecasts predict continued growth in digital advertising spending, underscoring its importance.