Privacy technologies

Privacy technologies

Walmart's advertising business and e-commerce thrive, Apple enters ad sales for News, and X partners with PubMatic to boost its ad revenue.

B2B digital ad spending is expected to reach $48.15 billion by 2026, marking significant growth post-pandemic.

Worldwide B2B digital ad spending is set to grow significantly, nearing $48.15 billion by 2026.

B2B marketing mirrors robust growth trends in digital advertising, especially in the US.

Thames Water's reliance on outdated IT infrastructure poses significant operational risks, jeopardizing the company's resilience.

Programmatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.

Publishers are shifting towards interactive advertising to diversify revenue streams.

Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.

Digital media dominates ad spending in key industries, surpassing traditional media significantly.

2024 forecasts predict continued growth in digital advertising spending, underscoring its importance.

The PRESS Act is crucial for protecting journalists' rights to confidential sources in the U.S.

Many WWII veterans remain silent about their experiences, leaving their families unaware of their sacrifices, often to protect them from painful memories.

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.

Meta and Google are lifting their temporary bans on election ads due to a clearer environment surrounding election results this year.

Mobile phones have become essential in daily life, increasing the significance of mobile ads in marketing.

Meta is launching "Flexible Media" to enhance ad performance through varied delivery options based on predictive user responses.

Professional Probation Services compromised nearly 500,000 probationers' private data, highlighting significant risks regarding personal privacy and corporate accountability.

Meta's Flexible Media improves ad performance by diversifying creative options based on user response.

Advertisers are encouraged to experiment with Meta's automated ad tools for better results.

VPNs provide essential privacy but are also misused for cyber attacks, raising the debate on their accountability.

Using a VPN is essential for securing IoT devices and protecting personal data in a connected world.

A former Payroll Manager at LG Electronics violated data policies by emailing personal information to themselves, leading to an ongoing investigation and legal actions.

VPNs are crucial for privacy and security, especially on unsecured networks, by masking your IP and allowing access to restricted content.

IAB Tech Lab releases privacy guidelines for industry compliance, inviting public comment for enhancing privacy standards.

The analysis of 3.7 million political ad airings reveals key insights on party strategies in the election's ad war.

The Meta ad library enhances ad transparency and enables users to analyze ads effectively.

The Iranian hacking group succeeded in distributing Trump campaign emails through a Democratic operative after initial efforts failed with mainstream media.

Spotify aims to enhance its advertising capabilities and compete with larger platforms through its Ad Exchange.

The partnership with The Trade Desk will connect advertisers to Spotify's ad inventory.

Spotify is adopting cookie-less targeting methods to improve ad relevance and user privacy.

Display advertising uses user data to deliver visual ads across digital platforms, enhancing engagement and brand visibility.

Podcast advertising effectively combines reach with credibility, leveraging the intimate relationship between hosts and their audiences.

EX.CO partners with GeoEdge to enhance ad security, ensuring a safe video experience for publishers and users amidst rising threats from malicious ads.

Ad-Shield pivoted from ad blocking software to ad block recovery, aiming to support smaller publishers impacted by ad blockers.

Best Buy hired Lisa Valentino to lead its advertising arm, demonstrating the trend of retailers hiring executives with media backgrounds to enhance retail media sales.

Amazon has not fully tapped Prime Video's ad potential despite shifting subscribers to ad tiers.

Modern advertising practices raise privacy concerns as apps create targeted profiles of users.

Users can change settings on their devices to reduce the amount of personalized ads they see.

Most people don't actually need a VPN, and using one can introduce privacy risks.

Ad blockers are essential tools for enhancing online privacy and security.

Mozilla's new Privacy-Preserving Attribution API is being criticized for tracking users without consent, despite claims of enhanced privacy.

The European watchdog argues the API violates GDPR regulations.

Snapchat ads are essential for retail brands' social media strategies to increase reach and engagement.

Mozilla faces GDPR complaint for tracking Firefox users by default without permission, raising concerns about user privacy.

July 2023 release of the 'Privacy Preserving Attribution' feature has drawn scrutiny for potentially violating user privacy rights.

The core of the DOJ's antitrust case against Google centers on the monopoly power of Google Ad Manager in digital advertising.

News Corp's reliance on Google for ad revenue exemplifies fears of monopolistic practices in the digital advertising space.