YouTube is launching AI-based age checks in the US aimed at filtering inappropriate content for viewers. Following recent restrictions for minors in Australia and the UK, this system will estimate user ages through machine learning analyzing searches and video categories. Personalized advertising will also be suspended for children, and older users may need to verify their identity if the AI results are inaccurate. This initiative seeks to enhance the platform's safety by ensuring age-appropriate content is accessible.
Machine learning will base decisions on searched videos and categories, among other criteria.
Over the next few weeks, we'll begin to roll out machine learning to a small set of users in the US to estimate their age.
This technology will allow us to infer a user's age and then use that signal to deliver age-appropriate product experiences.
The platform will work towards presenting age-appropriate videos.
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