#plant-based-meat

#plant-based-meat

Unit sales of plant-based meat alternatives dropped 26% between 2021 and 2023, reflecting growing consumer concerns over their health benefits and processing levels.

Rutger Rozendaal, CEO at The Vegetarian Butcher, says, "We are very excited for The Vegetarian Butcher to be joining forces with Vivera, as it will bring the opportunity to combine our strengths and deliver even greater value to our partners and our consumers."

"In retrospect, that may have been a mistake, says Beyond Meat CEO Ethan Brown. The enthusiasm for vegan meat peaked then waned—with Beyond Meat's share price taking a hammering in the process."