#plant-based-meat

#plant-based-meat

Arby's resisted plant-based roast beef to protect its meat-first brand identity, using anti-vegetarian marketing stunts and themed promotions.

Strong branding signals quality quickly but cannot stop irrelevance-driven decline; firms like Beyond Meat face fading demand, deteriorating finances, and market devaluation.

Plant-based meat marketing became politicized, alienating meat eaters, reducing sales, and prompting a shift toward inclusive, quality-focused messaging to regain U.S. market share.

Plant-based meat sales have plunged while pro-meat cultural and political momentum has driven a resurgence in meat consumption in the US.

Plant-based meat is enjoying popularity, yet meat consumption is on the rise in the U.S.