#plant-based-meat

#plant-based-meat

Vegan meats are known to be a hit or miss. They're either a total surprise that makes you double-check whether you're not accidentally eating the real thing, or a massive disappointment that leaves a regretful dent in your wallet, given the average price of plant-based meat substitutes. In all fairness, certain types of meat are difficult to replicate, bacon being one of them. The thin texture and the smoky flavor are hard to make from plants alone.

I'm thrilled I did, and my learning curve was vertical in this page-turning work that "offers a hopeful and rigorously researched exploration of how science, policy, and industry can work together to satisfy the world's soaring demand for meat, while building a healthier and more sustainable world." There is nothing "radical" about what likely will become a classic, one that is already endorsed by experts in global hunger, global health, climate change, and food security.

"While I have and continue to partner with a variety of companies, including some in the plant-based space, those relationships were never a conflict with my love for hot dogs."