How a campaign attacking plant-based meat led to a Beyond reformulation
The Beyond Burger revolutionized plant-based eating, but a 2019 campaign unfairly challenged its health benefits, impacting consumer perception significantly.
Mon Dieu! McDonald's puts Beyond Meat's plant-based McNuggets on French menu
McDonald's is permanently adding Beyond Meat's plant-based chicken McNuggets to its French menu, responding to the rise in vegetarianism and flexitarianism.