"For someone aiming to end the global livestock industry, Bruce Friedrich begins his new book called Meat in disarming fashion: I'm not here to tell anyone what to eat. You won't find vegetarian or vegan recipes in this book, and you won't find a single sentence attempting to convince you to eat differently. This book isn't about policing your plate."
"The global damage wreaked by industrial livestock, from climate-heating methane burps to water pollution to the destruction of forests, is well established. For at least 50 years, says Friedrich, environmentalists, health experts and animal advocates including him have been trying to convince people to eat less meat and some have done so. Cows in a meadow in Wehrheim near Frankfurt, Germany. Cows require vast amounts of land to graze, which is a major driver of deforestation, and also emit methane, a potent planet-warming gas."
"But global meat consumption has risen every single year since good records began in 1961. Humans have eaten meat for about 2.6m years and farmed animals for about 12,000 years. A decline has never happened in all of human history, so it seems very unlikely that it's going to happen now, Friedrich says. Everywhere in the world where incomes rise, meat consumption rises."
Meat consumption is rooted in human biology and culture through dense calories, fat and umami flavors that humans have evolved to crave. Industrial livestock causes substantial environmental harm, including methane emissions, water pollution and deforestation driven by grazing land. Decades of efforts to reduce meat intake have not produced a global decline; meat consumption has risen every year since 1961 and increases with income. To displace animal agriculture at scale, replacements must match animal meat on taste, texture, price and convenience. Viable pathways include cell-cultured meat produced in factories and highly similar plant-based meats.
Read at www.theguardian.com
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