For someone aiming to end the global livestock industry, Bruce Friedrich begins his new book called Meat in disarming fashion: I'm not here to tell anyone what to eat. You won't find vegetarian or vegan recipes in this book, and you won't find a single sentence attempting to convince you to eat differently. This book isn't about policing your plate.
Rival Foods has cracked the code on clean-label, plant-based proteins that truly deliver the taste and texture of meat. With products already matching animal protein on cost, they're set to accelerate the shift toward a more sustainable, plant-powered future.