Nectar's recent research found that 54% of participants rated plant-based meat alternatives as tasting as good as or better than traditional meat. Despite this positive reception regarding taste, consumer purchasing habits remain largely unchanged, highlighting a disconnect between perception and behavior. Many believe that solely educating consumers on the benefits of reducing meat consumption is insufficient. A more effective approach is suggested: making plant-based alternatives affordable, convenient, and undeniably delicious to truly shift meat-eating habits.
In terms of taste, 54% of people found 20 vegan products to taste as good as or better than conventional meat.
Even though plant-based meat tastes as good, most people aren't changing their purchasing habits; taste alone isn't enough to drive the shift.
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