Woke scientists want photos of ANIMALS on menus to put diners off meat

"Visual reminders of meat's animal origins can influence actual food choices in a natural setting. By displaying images of live animals alongside meat-based dishes on university cafeteria menus, we observed a significant increase in the proportion of vegetarian meals sold."

"These findings demonstrate that linking meat to its animal source can produce measurable behavioral changes, and highlight the practical potential of simple, low-cost animal-meat reminders in everyday dining contexts."

"Many people who eat meat experience unease about the idea of causing suffering to animals. This tension - known as the 'meat paradox' - reflects a form of cognitive dissonance arising from the conflict between valuing animal welfare and consuming meat."

"To lessen this tension, it is argued that humans have developed strategies to increase the psychological and physical separation between meat production and meat consumption."

A study from the University of East Anglia found that including images of live animals next to meat dishes on menus significantly influenced diners' choices. The presence of these images increased the likelihood of selecting vegetarian meals by 22 percent across various meat types. Researchers noted that visual reminders of meat's origins can lead to measurable behavioral changes, highlighting the effectiveness of simple, low-cost strategies to promote vegetarian options in dining settings.

Read at Mail Online