"I'm thrilled I did, and my learning curve was vertical in this page-turning work that "offers a hopeful and rigorously researched exploration of how science, policy, and industry can work together to satisfy the world's soaring demand for meat, while building a healthier and more sustainable world." There is nothing "radical" about what likely will become a classic, one that is already endorsed by experts in global hunger, global health, climate change, and food security."
"Bruce's book comes highly recommended by Nobel Laureate in economics Michael Kremer, father of synthetic biology George Church, nutrition expert Michael Greger, and Jane Goodall, who wrote: "Please read this book: it is engaging, informative, and gives us hope for a kinder future." There is also an important psychological aspect associated with a change in diet for both humans and nonhumans."
"As people form the mindset for understanding how accessible, affordable, economical, environmentally friendly, and healthy new sources of meat are, it will be better for them, their companion animals, and the planet-a win-win for all. To facilitate these changes, here's what Bruce had to say about his long-time journey into food production and what needs to be done right now to improve our planet's well-being and that of countless residents-human and nonhuman, alike."
Cultivated meat is real animal meat produced from tiny samples of muscle or fat. Plant-based and cultivated products represent alternative sources of meat. Conventional animal farming contributes to greenhouse gas emissions, deforestation, water scarcity, and antimicrobial resistance. Wider adoption of new meat sources can improve human health, animal welfare, and environmental outcomes. A psychological and cultural shift toward seeing these alternatives as accessible, affordable, and healthy will accelerate adoption. Facilitating that shift requires policy, science, industry coordination, and clear communication about sustainability and food-security benefits to achieve win-win outcomes for people and the planet.
Read at Psychology Today
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