fromThe Good Life France
20 hours agoThe Gault et Milau restaurant guide - The Good Life France
Michelin Tyres was founded in 1889 in Clermont-Ferrand, Auvergne by the Michelin brothers. In 1900, looking for a way to boost their sales, they came up with an ingenious plan. Deducing that inspiring motorists to travel domestically equalled more customers in need of tyres, they brought out a motorist's guide to France, recommending hotels, sights and, most importantly, restaurants. The Michelin Guide was born. The first Michelin star was awarded in 1926.
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