#programmatic-partnerships
#programmatic-partnerships

fromwww.marketingdive.com

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

17 hours ago

Marketing tech

Go Figure: 3 big marketing numbers from March

Marketing tech

A Positive Outlook for Advertising in the New World

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromwww.adexchanger.com

2 years ago

Platforms | AdExchanger

Measuring advertising's impact on in-person sales is challenging, prompting companies to seek innovative solutions.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

17 hours ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromwww.adexchanger.com

2 years ago

Platforms | AdExchanger

Measuring advertising's impact on in-person sales is challenging, prompting companies to seek innovative solutions.

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

13 hours ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

Apple

from9to5Mac

14 hours ago

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.

Business intelligence

fromeLearning Industry

5 hours ago

AI Strategy Roadmap: A Step-By-Step Plan From Pilot To Scale

A clear AI strategy roadmap is essential for transforming pilot projects into scalable, impactful enterprise-wide initiatives.

Tech industry

fromwww.npr.org

20 hours ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

Deliverability

fromMiami Herald

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

E-Commerce

fromMiami Herald

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

Social media marketing

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

fromSearch Engine Roundtable

fromwww.architectsjournal.co.uk

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

Renovation

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.

DevOps

fromInfoQ

Pinterest Deploys Production-Scale Model Context Protocol Ecosystem for AI Agent Workflows

Pinterest has developed an internal Model Context Protocol ecosystem to enhance AI automation in engineering tasks and integrate various tools securely.

AI Is Moving Fast. The Law, Not So Much | AdExchanger

AI technology is advancing rapidly, outpacing legal frameworks and creating challenges in regulation and data management.

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.

Law

AI Is Moving Fast. The Law, Not So Much | AdExchanger

AI technology is advancing rapidly, outpacing legal frameworks and creating challenges in regulation and data management.

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.

Marketing tech

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

13 hours ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.

fromwww.marketingdive.com

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

more#ad-tech

Business intelligence

fromTechzine Global

5 hours ago

All shook up, IFS unlocks asset-based pricing for enterprise AI

IFS introduces an outcomes-based pricing model for enterprise AI, aligning software costs with operational assets instead of user counts.

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.

Marketing

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

Privacy professionals

The New Data Buyer In Town; The Old Agency Buyer Of AI | AdExchanger

The government is purchasing location data without a warrant, raising consumer concerns about data privacy.

Podcast

#programmatic-advertising

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

more#programmatic-advertising

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

fromFast Company

23 hours ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

fromSearch Engine Roundtable

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads | AdExchanger

The IAB NewFronts showcase new tech and product announcements, while upfronts focus heavily on content.

13 hours ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromThe Drum

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.

fromGeeky Gadgets

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger

AI-generated answers are diminishing traffic for smaller publishers, prompting collaboration to enhance reach and revenue.

fromAol

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

fromThe Drum

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

4 hours ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

#marketing

fromForbes

Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

fromForbes

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

The Rise Of Principal Media And The End Of The Agencies As We Knew Them | AdExchanger

Ad agency holding companies prioritize revenue streams from principal-based buying and rebate practices over client interests, fundamentally compromising their agency role.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

11 hours ago

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

fromGamesBeat

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.

Marketing tech

fromQuartz

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.

#openai

fromwww.businessinsider.com

fromTNW | Artificial-Intelligence

OpenAI's new partner wants to build ads that can chat with you

OpenAI partners with Smartly to enhance ad personalization and interactivity in ChatGPT.

Marketing tech

OpenAI partners with Smartly to bring conversational ads to ChatGPT

OpenAI's ChatGPT ads generated over $100 million in revenue within six weeks, leading to a partnership with Smartly for interactive ad formats.

fromwww.businessinsider.com

OpenAI's new partner wants to build ads that can chat with you

OpenAI partners with Smartly to enhance ad personalization and interactivity in ChatGPT.

fromTNW | Artificial-Intelligence

OpenAI partners with Smartly to bring conversational ads to ChatGPT

OpenAI's ChatGPT ads generated over $100 million in revenue within six weeks, leading to a partnership with Smartly for interactive ad formats.

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.

fromRAIN News

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

more#in-game-advertising

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

The hidden tradeoffs in moving to a composable martech stack | MarTech

Moving to a composable stack from a monolithic marketing cloud incurs hidden costs in integration, coordination, data management, vendor management, and skill requirements.

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.

Is the era of 'rip and replace' over for martech stacks? | MarTech

SEO tools were the most replaced applications in 2025, marking a significant shift in martech trends.

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

fromAol

Audience Unlimited Could Be The Trade Desk's Next Strategic Test

The Trade Desk must expand beyond impression buying through vertical integration initiatives like Audience Unlimited to compete with platforms combining inventory, data, and AI capabilities.

3 weeks ago

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger

AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.

3 weeks ago

Broadsign Announces Acquisition of Place Exchange

Demand for OOH advertising continues to hold strong, but for the OOH market to seize new growth opportunities, rapid evolution is key. The acquisition of Place Exchange will allow Broadsign to deliver the most comprehensive OOH advertising solution in the market. We see the future of OOH as smarter, more efficient, dynamic, and measurable.

Marketing tech

Feeding A DSP With Shopper Data | AdExchanger

And, often, the value of this data increases when it's nested within a larger company. For example, Infillion acquired Catalina this week, as it plans to infuse its DSP. In some ways, the MediaMath DSP- Catalina data combo emulates Amazon, whose DSP is superpowered by its ecommerce sales data.

Marketing tech

Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults | AdExchanger

Viral app tactics—shameless onboarding, gamified incentives, and immediate review requests—can inform paid-media onboarding, while Trade Desk’s OpenPath raises transparency and competition concerns.

fromEMARKETER

Most ad buyers are ready to run ads alongside AI-generated content

61% of US digital media professionals are excited about AI developments and plan to advertise within AI-generated content.

The case for and against bringing programmatic in-house

Brands are increasingly bringing programmatic media buying in-house to cut costs, move faster, and better integrate media with wider business operations.