"Market conditions today are the most extreme we've seen since those early days, with massive upheaval in the industry accompanied by massive opportunity for the companies that come out as winners on the other side."
"OpenAI hasn't been 'entirely clear' about the details of how ads will be served in ChatGPT, which are based on the nature of the query and keywords provided by advertisers."
"The NFL must provide fair, equivalent access to games, a standard historically met by broadcasting on major networks, but may be at risk due to too many games being behind a paywall."
Unity has largely distanced itself from IronSource following its acquisition for approximately $4.4 billion. The ad tech industry is experiencing a downturn, with Microsoft and Epic Games announcing layoffs. Epic Games Co-Founder Tim Sweeney noted that current market conditions are extreme but also present opportunities for companies that adapt successfully. OpenAI is expanding its ads pilot to Canada, Australia, and New Zealand, although details remain unclear. The NFL's antitrust exemption may be at risk due to an increasing number of games being placed behind paywalls.
Read at AdExchanger
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