"Exciting update for ecommerce Microsoft Advertising customers: you can now update your Merchant Center store name and/or domain right from Merchant Center!"
"Store name change requires editorial review before it goes live. Ads continue running with the current approved name while under review."
"Store domain / URL change requires domain ownership verification before it goes live. Ads continue serving on the old domain until the new one is verified."
"Store names or domains can be reused if the store name passes editorial checks and the domain is verified and owned by the merchant."
Merchants using Microsoft Advertising can now update their store name and domain directly in Merchant Center. Changing the store name requires an editorial review, allowing ads to continue running with the current name during this process. Changing the store domain necessitates domain ownership verification, with ads continuing to serve on the old domain until verification is complete. Store names and domains can be reused if they pass the necessary checks and verifications.
Read at Search Engine Roundtable
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