"OpenAI switched on advertisements inside ChatGPT for free-tier users in the United States on February 9, generating over $100 million in annualized revenue by late March."
"The partnership with Smartly aims to create conversational, interactive ad units that respond to users, transforming advertisements into a secondary dialogue within ChatGPT."
"Smartly is known for helping brands optimize campaigns across platforms like Meta, Google, TikTok, and Snapchat, focusing on performance optimization in the ChatGPT partnership."
"OpenAI has also partnered with Criteo, connecting approximately 17,000 advertisers to ChatGPT's inventory since March 2, and is in discussions with The Trade Desk for scaling ad sales."
OpenAI introduced advertisements in ChatGPT for free-tier users on February 9, generating over $100 million in annualized revenue by late March. The company partnered with Smartly to develop interactive ad formats that engage users in a conversational manner. This partnership signifies a shift from static ad placements to dynamic, chatbot-like experiences. Smartly specializes in optimizing advertising campaigns across major platforms. OpenAI also partnered with Criteo to connect thousands of advertisers to ChatGPT's ad inventory and is exploring further scaling options with The Trade Desk.
Read at TNW | Artificial-Intelligence
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