"The launch of the first Agentic advertising campaign in France demonstrates the capabilities of AI-powered agents to design and launch programmatic campaigns from simple natural language briefs."
"By leveraging PubMatic's AgenticOS, the campaign setup process was reduced by 80%, allowing for rapid activation and minimal operational complexity."
"Agencies can utilize a direct bidder built natively on the sell side, eliminating the need for additional intermediary integrations and enabling access to billions of daily premium ad impressions."
PubMatic has launched the first Agentic advertising campaign in France in partnership with Amnet for client INTERBEV. The campaign targets cooking enthusiasts and consumers of responsibly sourced meat, focusing on high video completion rates. Utilizing PubMatic's AgenticOS, the campaign was activated from a natural language brief processed by a Large Language Model, reducing setup time by 80%. This innovation allows for automated campaign generation, precise targeting, and immediate activation without the need for additional integrations, streamlining the media activation process significantly.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]