"New data shows that just 56% of GTM professionals consider their organizations highly aligned, indicating a significant gap between aspiration and reality in sales and marketing alignment."
"More than half of GTM teams say technology is the biggest barrier to alignment, with only 30% believing their tech stack actually enables it, highlighting a critical disconnect."
"While 77% of GTM teams report some improvement in alignment over the past year, only one-quarter saw significant gains, and 22% experienced no improvement or a decline."
"Common internal issues such as missed opportunities, delayed lead follow-up, and confusion around ideal customer profiles stem from a lack of effective alignment efforts."
Sales and marketing alignment is still largely aspirational, with only 56% of GTM professionals reporting high alignment. Technology is identified as the primary barrier, with 53% citing it as a challenge. Despite confidence in tools, fragmentation and legacy issues persist. While 77% of teams report some improvement, only 25% see significant gains. Internal issues like missed opportunities and confusion around customer profiles negatively impact customer experience. Continuous effort is required to maintain alignment, as it is not a one-time achievement.
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