"We are always looking to create more value for our partners. For marketers, this means integrating with new, cutting-edge ad units that will help them engage their target audiences. Gaming is an industry with an audience that is growing at an unprecedented rate and shows no signs of slowing down."
"We're excited to partner with OpenX to offer gaming's untapped premium and brand-safe environment to its advertisers, allowing them to reach players across a wide range of SDK supply from various game genres and devices."
Anzu has partnered with OpenX to integrate in-game advertising capabilities, allowing OpenX's advertisers to programmatically serve IAB-recognized video and banner ads across multiple platforms. This integration ensures compliance with GDPR, COPPA, and CCPA, utilizing Anzu's SDK technology for effective ad placements. OpenX, a leader in programmatic advertising, aims to enhance audience targeting through this partnership, tapping into the growing gaming audience. The collaboration offers a premium, brand-safe environment for advertisers to engage players across diverse game genres and devices.
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