"Hightouch's new integrations allow media networks to onboard audiences directly to DSP marketplaces, eliminating the need for secondary marketplace fees and significantly reducing overall costs."
"Ian Maier, GM of adtech at Hightouch, emphasized the importance of direct relationships in data onboarding, stating that the value of intermediaries is often unclear."
"Hightouch's Match Booster enables audience expansion and quick access to listings, with automated consent management ensuring compliance with opt-out requests across all marketplaces."
Hightouch introduced direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to monetize audiences in self-service ad marketplaces without incurring secondary marketplace fees. This innovation is expected to cut total marketplace fees by approximately 50% compared to traditional onboarding methods. Hightouch's Match Booster enhances audience reach and ensures compliance with consent management. The platform allows non-technical users to build audiences easily and manage listings efficiently, streamlining the monetization process for media networks.
Read at MarTech
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