Marketing tech
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3 days agoHightouch streamlines the ad ecosystem with data partnerships | MarTech
Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.
Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that fragmentation isn't just operational complexity; it's also declining match rates. That single number explains why marketers are struggling to make their data work. Match rate is the percentage of users you can actually recognize and reach when data moves between systems, from onboarding to activation to measurement.