"Nearly 90% of consumers say they prefer personalized ads to non-personalized ones-and location is becoming one of the most powerful personalization signals available."
"In 2025, advertisers spent at least $57 billion on location-targeted campaigns, a figure growing well above the broader ad market."
"Connected TV and IP-based targeting can now deliver different ads to different households on the same block."
"Retailers like Kroger and Albertsons have partnered with media companies to share first-party customer data for sharper targeting."
Nearly 90% of consumers prefer personalized ads over non-personalized ones, with location data emerging as a crucial personalization signal. In 2025, advertisers allocated at least $57 billion to location-targeted campaigns, significantly outpacing the overall ad market growth. Advancements in technology allow for tailored ads to be delivered to different households within the same area. Retailers like Kroger and Albertsons collaborate with media companies to enhance targeting through shared customer data. Non-advertising platforms, such as Uber, are also leveraging location data for monetization.
#personalized-advertising #location-targeting #consumer-preferences #advertising-technology #data-sharing
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