#personalized-advertising

[ follow ]
#meta

Facebook, Instagram may face huge fines for using your data without permission

EU investigated Meta's ad model, finding it violating DMA by not complying with personalized ad consent, putting a 10% revenue fine risk.

The 550 million lawsuit against Meta by Spanish media publications set to begin October 2025

Meta faces a €550 million lawsuit in Spain for allegedly violating EU data protection rules, with a trial set for October 2025.

Facebook can't use your sexual orientation to target ads, EU court says

Meta cannot use public statements on sexual orientation for targeted ads, according to the EU court ruling, highlighting privacy protections.

Meta Offers Less Personalised Ads for EU Users to Appease Regulators

EU users can choose less personalized ads on Facebook and Instagram, a response to regulatory scrutiny.

Facebook, Instagram may face huge fines for using your data without permission

EU investigated Meta's ad model, finding it violating DMA by not complying with personalized ad consent, putting a 10% revenue fine risk.

The 550 million lawsuit against Meta by Spanish media publications set to begin October 2025

Meta faces a €550 million lawsuit in Spain for allegedly violating EU data protection rules, with a trial set for October 2025.

Facebook can't use your sexual orientation to target ads, EU court says

Meta cannot use public statements on sexual orientation for targeted ads, according to the EU court ruling, highlighting privacy protections.

Meta Offers Less Personalised Ads for EU Users to Appease Regulators

EU users can choose less personalized ads on Facebook and Instagram, a response to regulatory scrutiny.
moremeta
#data-privacy

If you're advertising using consumer data, show them a real value exchange

Marketers should reassess if personalized ads deliver enough value for consumer data use.
The importance of a clear value exchange in building consumer trust and loyalty is critical.

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to improve user experience and provide personalized advertising options, while ensuring users can manage their privacy settings.

If you're advertising using consumer data, show them a real value exchange

Marketers should reassess if personalized ads deliver enough value for consumer data use.
The importance of a clear value exchange in building consumer trust and loyalty is critical.

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to improve user experience and provide personalized advertising options, while ensuring users can manage their privacy settings.
moredata-privacy

TechCrunch is part of the Yahoo family of brands

We track user activity on TechCrunch and other Yahoo brands with cookies for personalized advertising and site usage, which can be managed by users.
#privacy

United Airlines wants to show you personalized seatback ads: Here's how to opt out

United Airlines introduces personalized advertising on seatback screens to boost revenue.

14 must-know Windows 11 security and privacy settings

Windows 11 is highly secure but includes features for personalized advertising. Users can adjust settings for increased security and privacy.

United Airlines wants to show you personalized seatback ads: Here's how to opt out

United Airlines introduces personalized advertising on seatback screens to boost revenue.

14 must-know Windows 11 security and privacy settings

Windows 11 is highly secure but includes features for personalized advertising. Users can adjust settings for increased security and privacy.
moreprivacy

Roku's ad director wants to bring Instagram-style shoppable ads to your smart TV

TV advertising is evolving towards shoppable ads resembling social media, allowing viewers to purchase directly from their screens.

Personalize Your Customer's Shopping Experience with AI - SPONSOR CONTENT FROM PAYPAL

Personalized advertising improves customer experience and loyalty. AI can enhance personalized shopping experiences by predicting customer preferences in real-time.
#cookies

Yahoo is part of the Yahoo family of brands

Users can manage cookie preferences for Yahoo brands through Privacy Settings.

Yahoo is part of the Yahoo family of brands

Websites like Yahoo and AOL use cookies for various functions like providing services, authentication, security, and personalization.
Users can manage their privacy settings and choose whether to accept or reject cookies for personalized advertising.

Yahoo is part of the Yahoo family of brands

Users can manage cookie preferences for Yahoo brands through Privacy Settings.

Yahoo is part of the Yahoo family of brands

Websites like Yahoo and AOL use cookies for various functions like providing services, authentication, security, and personalization.
Users can manage their privacy settings and choose whether to accept or reject cookies for personalized advertising.
morecookies

Netflix Unveils In-House Advertising Tech: A Strategic Move in the Streaming Landscape

Netflix is launching its advertising technology platform, marking a significant change in its advertising strategy.

The Evolution of Retail Media: Industry Q&A

Retail media is evolving towards more integration and data-driven approaches for personalized advertising at the point of purchase.

CJEU opinion addresses use of 'manifestly public' data for targeted ads

Court of Justice of the European Union's Advocate General provides insight on personalized advertising and data protection.
#dynamic-creative-optimization

How agencies are transforming their approach to DCO in 2024

Dynamic creative optimization (DCO) is becoming increasingly important for agencies as they prioritize personalized ad experiences.
DCO allows agencies to adapt ads in real time based on user behavior, preferences, and other factors, leading to improved relevance, personalization at scale, and enhanced engagement.

What Is The Future Of Dynamic Creative Optimization (DCO)? | AdExchanger

Dynamic Creative Optimization (DCO) leverages data inputs for personalized ads, continuously optimizing based on customer engagement.
DCO, integrated with generative AI, remains a popular choice for marketers in improving ad performance through automated creative optimization.

How agencies are transforming their approach to DCO in 2024

Dynamic creative optimization (DCO) is becoming increasingly important for agencies as they prioritize personalized ad experiences.
DCO allows agencies to adapt ads in real time based on user behavior, preferences, and other factors, leading to improved relevance, personalization at scale, and enhanced engagement.

What Is The Future Of Dynamic Creative Optimization (DCO)? | AdExchanger

Dynamic Creative Optimization (DCO) leverages data inputs for personalized ads, continuously optimizing based on customer engagement.
DCO, integrated with generative AI, remains a popular choice for marketers in improving ad performance through automated creative optimization.
moredynamic-creative-optimization

Council Post: How AI Is Transforming The Marketing Industry

Shift from traditional metrics to understanding consumer behavior.
Incorporating AI like computer vision offers opportunities for personalized engagement.

AI Briefing: How top brands are saving more time and money with generative AI

AI integration in marketing can lead to significant cost savings, allowing for reinvestment into infrastructure and personalized digital advertising.

SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform By Chainwire

SNPad integrates AI and blockchain for personalized TV ads, rewarding viewers with SNPAD tokens for attention.

What is mobility media and why it's the next big thing in advertising

Uber is generating revenue through mobility media by offering targeted, contextualized advertising to users during their rides.
Mobility media leverages location and destination data to deliver personalized ads, enhancing relevance and effectiveness.

Spotify announces an in-house creative agency, tests generative AI voiceover ads | TechCrunch

Spotify launches in-house Creative Lab for custom ad campaigns and introduces generative AI ads.

Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

Costco and United Airlines are leveraging customer data for personalized advertising; New York restricts addictive social media for children.
[ Load more ]