"The opportunity with conversational advertising is you can do more follow-ups, and you can ask again. The experience for people will get way more relevant, way more personal, and hopefully be seen as a much better value exchange."
"All of the research indicates people want to be known. Don't serve me shoes I bought three weeks ago. Don't serve me ads that aren't relevant."
"Smartly's conversational ads for the UK retailer Boots run on Meta platforms like Instagram and were nearly five times as effective at driving sales as Meta's basic ads."
OpenAI has partnered with Smartly, its first adtech partner, to improve ad personalization in ChatGPT. Smartly will assist brands in real-time ad adjustments and aims to develop interactive ad formats. The partnership follows OpenAI's previous collaboration with Criteo. Smartly's experience includes working with clients like Spotify and Uber. The goal is to create conversational ads that enhance user engagement. Desmond emphasized the importance of relevant advertising, stating that users prefer personalized experiences over generic ads.
Read at www.businessinsider.com
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