"LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments."
"The partnership aims to bring brands and marketers closer to mobile gamers, enhancing the targeting capabilities for in-game ads."
LiveRamp and Unity are strengthening their collaboration to improve connections between brands and mobile gamers. LiveRamp has introduced RampID, an interoperable user identifier that functions across various platforms. This allows advertisers to recognize and target users consistently across different advertising environments. By integrating RampID with Unity Exchange, advertisers can refine their audience targeting for in-game advertisements, enhancing the effectiveness of their marketing strategies within Unity's programmatic advertising marketplace.
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