Trust begins with realness. When lawyers share their story and the reason behind their work, clients see themselves reflected in that narrative. Clients are not simply hiring legal skill; they are looking for alignment, empathy, and shared values. Storytelling bridges that gap.
SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
"That requires a bunch of people to go take things that folks here are figuring out and [explain them] to the rest of the world," said Jeffrey Ladish, emphasizing the need for effective communication about AI risks.
On the morning of the Unite the Right rally, I lumbered down the staircase of a Catskills Airbnb rented for a bachelor party to learn that only hours before, a gang of white nationalists stormed the University of Virginia campus wielding Tiki torches and chanting, 'Jews will not replace us.'
A whole vocabulary of mediaspeak terms applied to real life has gradually emerged. Included here, among others, are: collateral damage, neutralized, canceled, surgical strike, playbook, rules of the game, high-value target, and gamechanger.
