""On TikTok, it's really easy to get views. You just post trending audios. But artists can't do that, because they want to promote their own music," explained Chaotic Good co-founder Andrew Spelman in an interview with Billboard."
""So a big part of what we are doing is posting enough volume across enough accounts with enough impressions to try to simulate the idea that the song is trending or moving.""
Geese, a Brooklyn band, gained significant attention following their album "Getting Killed," leading to comparisons with iconic rock bands. Their popularity was partly fueled by a marketing firm, Chaotic Good, which creates numerous social media accounts to simulate trends. This revelation sparked mixed reactions, with some feeling betrayed by the artificial nature of their rise. Chaotic Good's co-founder explained that their strategy involves generating impressions to create the illusion of a song's popularity, highlighting the complexities of modern music marketing.
Read at TechCrunch
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