"Aggressively screaming about GEO like it's some mysterious new thing, instead of acknowledging it's an evolution of SEO for an AI-driven world."
"Many companies want to be referenced by ChatGPT and Google AI before they've nailed what they want to say. That won't work."
"Brands that have over-indexed on one channel have seen that come back to bite them. The most memorable brands spark real, human conversation."
"Brand comments on viral videos and posts are just noise. I don't need sanitized 'funny' comments under viral social media posts."
The PR industry is influenced by trends, with some becoming significant while others disappear. Current overrated trends include an overemphasis on AI and GEO optimization, which some experts argue distracts from clear messaging. Many brands focus excessively on one channel, risking their long-term impact. Additionally, content overload and performative engagement on social media are criticized for contributing to noise rather than meaningful interactions. Effective PR should prioritize genuine human connections over algorithm-driven strategies.
Read at PR Daily
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