AI search has a trust problem. Transparency is the fix

"Nearly two out of three American adults have used an AI-powered search tool in the past six months, but only 15% say they trust the results 'a lot.' This gap between adoption and trust is the defining challenge for the next era of AI search."

"More than half of respondents (51%) say AI results feel like a 'walled garden' that makes it hard to verify what they're reading. Sixty-three percent say they double-check AI search results against other trusted sources."

"Nearly three out of four respondents (72%) say AI platforms should always show where their information comes from. Two-thirds (66%) want more proof of trusted sources, like links to credible content."

A survey reveals that while nearly two-thirds of American adults have used AI-powered search tools recently, only 15% express high trust in the results. The findings indicate a significant trust gap, with 51% of respondents feeling that AI results create a 'walled garden' that complicates verification. Many users double-check AI results against trusted sources, and 72% believe AI platforms should always disclose their information sources to build trust. The lack of transparency in AI search results contributes to consumer skepticism.

Read at Fast Company