Digital life
fromFast Company
8 hours agoAI search has a trust problem. Transparency is the fix
Two-thirds of American adults use AI search tools, but only 15% trust the results, highlighting a significant trust gap.
I know there are tons of ways to operationalize and measure trust, but trust, at its core, is a belief that someone or something will live up to their proclaimed commitments. I've surveyed people all over the United States (with a hyperfocus on vulnerable communities in the Midwest), and there's a few things that are clear. First, trust is a universal challenge, and people don't trust a lot of things right now.