fromFast Company
3 days agoThe CEO of Starbucks is making a very big mistake-and it's destroying what made the company great
In 1983, Howard Schultz was an employee of Starbucks, a small chain of coffee stores that mainly sold beans (and no drinks), when he was sent to Milan for a trade show. As Schultz observed Italians visiting their local cafés, he loved what he saw, describing it as a " sense of community, a real sense of connection between the barista and the customer."
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