"While crypto may have once seemed fringe or speculative, digital assets have steadily moved into the mainstream. From Fortune 100 companies to institutional investors, the appetite for diversification beyond traditional asset classes is growing. According to a survey by NYDIG, 36% of employees ages 30 and under would be interested in putting a portion of their salary toward Bitcoin; nearly a third of respondents would choose an employer that offers that kind of benefit over one that does not."
"For decades, 401(k)s and employer-sponsored retirement accounts have focused almost exclusively on stocks, bonds, and mutual funds - and were the gold standard for most company benefits packages. These traditional assets remain foundational, but they are no longer the full picture. The recent executive order removes some regulatory barriers that have made it difficult for plan administrators to offer alternative investments like crypto."
An executive order signed in July expands access to alternative investments such as private equity and cryptocurrency in retirement accounts. Digital assets have steadily moved into the mainstream, prompting demand for diversification beyond traditional asset classes among employees and institutional investors. Surveys indicate strong interest among younger workers, with 36% of employees ages 30 and under interested in allocating part of their salary to Bitcoin and nearly a third preferring employers that offer crypto benefits. The regulatory changes reduce barriers that previously made it difficult for plan administrators to offer alternatives. HR leaders must now consider how to responsibly integrate crypto into benefits. Traditional stocks, bonds, and mutual funds remain foundational but are no longer the full picture.
Read at Fast Company
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