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#tiktok
Social media marketing
fromPR Daily
4 hours ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Marketing
fromAdExchanger
3 weeks ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Social media marketing
fromPR Daily
4 hours ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Marketing
fromAdExchanger
3 weeks ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
more#tiktok
#marketing
Marketing
fromForbes
12 minutes ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing tech
fromMarTech
4 days ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing
fromForbes
12 minutes ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing tech
fromMarTech
4 days ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
more#marketing
Marketing tech
fromwww.marketingdive.com
1 day ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Vue
fromForbes
1 hour ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
Relationships
fromBustle
19 hours ago

TikTok's Viral "Rock & Star" Dating Theory Makes So Much Sense

The best relationships are formed between a rock and a star, providing balance and support.
Media industry
fromwww.independent.co.uk
15 hours ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
#generative-engine-optimization
Growth hacking
fromEntrepreneur
14 hours ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing tech
fromHubspot
52 minutes ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
Growth hacking
fromEntrepreneur
14 hours ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing tech
fromHubspot
52 minutes ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
more#generative-engine-optimization
Digital life
fromInc
3 hours ago

People Are Quietly Using AI Instead of Google and It's Changing Everything

AI assistants are becoming the preferred choice over traditional search engines for answering questions.
#snowflake
Artificial intelligence
fromInfoWorld
32 minutes ago

Snowflake offers help to users and builders of AI agents

Snowflake enhances its Intelligence and Cortex Code for better automation and data source access, aiming for a unified enterprise AI experience.
Artificial intelligence
fromInfoWorld
32 minutes ago

Snowflake offers help to users and builders of AI agents

Snowflake enhances its Intelligence and Cortex Code for better automation and data source access, aiming for a unified enterprise AI experience.
more#snowflake
Music production
fromTechCrunch
1 hour ago

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.
Humor
fromWIRED
19 hours ago

War Memes Are Turning Conflict Into Content

Memes have become a rapid means of expressing dark humor and political satire during conflicts, reflecting societal responses to fear and hardship.
UX design
fromInfoQ
14 hours ago

Dynamic Moments: Weaving LLMs into Deep Personalization at DoorDash

DoorDash is focusing on hyper-personalization to enhance user experience and capture all shoppable moments beyond just restaurant food.
Television
fromThe Hollywood Reporter
1 day ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
#retail-media
Online marketing
fromThe Drum
1 day ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Online marketing
fromThe Drum
1 day ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Data science
fromMarTech
4 days ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
Social media marketing
fromInc
5 hours ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Marketing tech
fromAdExchanger
2 hours ago

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.
#social-media
Media industry
fromTechCrunch
4 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Social media marketing
fromTech Times
1 week ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Digital life
fromForbes
1 day ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Media industry
fromTechCrunch
4 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Social media marketing
fromTech Times
1 week ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
more#social-media
Social media marketing
fromCassius Life
20 hours ago

A.I.-Generated Fake Influencers Are Pushing Pro-Trump Messaging On TikTok

Artificially generated influencers are spreading pro-Trump messages on social media, posing as real users ahead of the midterm elections.
#influencer-marketing
Marketing
fromThedrum
6 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
13 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
fromThe Drum
1 month ago
Podcast

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
fromDigiday
3 weeks ago
Marketing

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromThedrum
6 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
13 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromHer Campus
4 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Marketing
fromDigiday
3 weeks ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
more#influencer-marketing
#ai
Marketing tech
fromAol
21 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
21 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
fromAdExchanger
1 day ago
Marketing tech

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromAol
21 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
21 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAdExchanger
1 day ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
more#ai
Digital life
fromFast Company
4 hours ago

AI search has a trust problem. Transparency is the fix

Two-thirds of American adults use AI search tools, but only 15% trust the results, highlighting a significant trust gap.
Artificial intelligence
fromInfoQ
1 day ago

Designing Memory for AI Agents: Inside Linkedin's Cognitive Memory Agent

LinkedIn's Cognitive Memory Agent enables context-aware AI systems that retain knowledge across interactions, enhancing personalization and continuity.
#youtube
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
more#youtube
Digital life
fromTechCrunch
18 hours ago

It's not just one thing - it's another thing | TechCrunch

The phrase 'It's not just this - it's that' has dramatically increased in corporate communications, indicating a trend in AI-generated writing.
fromThe Verge
2 days ago

Pro-Trump AI influencers are flooding social media.

Experts indicate that the creation of A.I. avatars is becoming easier, particularly for contractors and marketing companies that specialize in developing and dispatching these avatars in bulk.
Artificial intelligence
Media industry
fromObserver
4 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
fromThe Drum
31 minutes ago

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.
Marketing
Social media marketing
fromFast Company
1 day ago

'No idea what tomorrow will look like': In TikTok's 'unemployment diaries,' workers document life after layoffs

Karlee Rea documents her layoff experience and the challenges of job searching in a series of vlogs amid rising unemployment among Gen Z.
Marketing tech
fromDigiday
10 hours ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
#marketing-strategy
Marketing tech
fromInman
15 hours ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
Marketing
fromMarTech
1 day ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
Marketing tech
fromInman
15 hours ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
more#marketing-strategy
Social media marketing
fromLindsey Gamble
2 days ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.
Media industry
fromThe Hollywood Reporter
1 week ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing
fromThedrum
1 day ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing tech
fromDigiday
10 hours ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
Social media marketing
fromBustle
3 days ago

Inject Whimsy Into Your Friendships With The "First Follower Theory"

An audacious friend is essential for embracing whimsical ideas and creating exciting, supportive friendships.
Marketing tech
fromMarTech
1 hour ago

Before you buy another AI tool, ask these 5 questions | MarTech

Marketing teams face challenges in integrating AI tools effectively despite high adoption rates.
Marketing
fromDigiday
4 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing tech
fromGREY Journal
1 day ago

How Founders Use AI Agents for Marketing in 2026

Jacob Bank scaled his newsletter to 50,000 subscribers using 40 AI agents for $500/month, replacing a traditional marketing team costing $50,000/year.
Marketing tech
fromDigiday
10 hours ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Social media marketing
fromDigiday
6 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
#advertising
Marketing tech
fromThedrum
9 hours ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
9 hours ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
9 hours ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
9 hours ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
more#advertising
#trade-association
Marketing tech
fromThedrum
20 hours ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing tech
fromThedrum
22 hours ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing tech
fromThedrum
20 hours ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing tech
fromThedrum
22 hours ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
more#trade-association
fromThedrum
6 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing tech
fromMarketing Dive
1 day ago

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.
Tech industry
fromForbes
2 months ago

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
fromAdExchanger
2 months ago

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
Digital life
fromAxios
1 month ago

Clean your feed: Dodge TikTok's powerful algorithm

TikTok's algorithm learns from viewing behavior rather than explicit likes, and users can reduce its influence by using the Following feed, actively flagging unwanted content, and searching for desired videos.
Social media marketing
fromThedrum
1 month ago

Four Ways Influencer Marketing on TikTok Will Evolve in 2023

Creator-led TikTok campaigns surged 300% year-over-year in 2022, with brands increasingly centering creators in marketing strategies rather than treating them as secondary promotional tools.
Social media marketing
fromThedrum
1 month ago

How TikTok is redefining the way we search

Young people increasingly use TikTok and Instagram instead of Google to search for businesses and places, with 40% of US teens aged 18-24 preferring social platforms for restaurant discovery.
Marketing
fromThe Drum
2 months ago

TikTok rolls out data-based targeting tools for brands. Here's what you need to know

TikTok expanded Promote with new targeting options and profile- and message-focused CTAs to help small businesses and creators boost organic reach and customer engagement.
Marketing
fromwww.socialmediatoday.com
1 month ago

Brands see biggest growth on TikTok but organic reach is slowing on Instagram

TikTok delivered the largest brand follower growth and post engagement in 2025, while Instagram and Facebook provide steady reach and LinkedIn shows targeted professional growth.
Social media marketing
fromSocial Media Today
2 months ago

TikTok Shares Insight into Effective Ad Measurement Approaches

Premium ad formats that increase attention (TopView, Pulse, TopFeed) produce substantially higher revenue per impression than Brand Auction; select formats based on campaign objectives.
#tiktok-algorithm
more#tiktok-algorithm
Marketing tech
fromDigiday
2 months ago

From vibes to data: Why some brands use predictive tech to vet creators

Brands use predictive models and creator partnerships to scale creator-driven marketing, improving targeting, transparency, and measurable engagement.
Marketing tech
fromEMARKETER
2 months ago

TikTok advertisers are rapidly shifting to automated campaigns

42% of US TikTok performance ad campaigns use Tinuiti's Smart+ automated solution, up from 9% at the start of 2025.
Marketing tech
fromSocial Media Today
2 months ago

TikTok Launches New Ad Options for Streaming Providers

Personalized Streaming and New Title Launch Ads convert viewers into subscribers while platforms spotlight festivals and films frontload action and repeat plot beats.
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