
"Like there's this unpredictable gatekeeper randomly deciding who gets famous and who stays invisible. But I'm gonna let you in on something it's not random at all. TikTok's got this whole machine learning system that's checking dozens of things within seconds of your video going live. It's figuring out whether your content deserves a spot on people's For You Page or not. And once you understand what it's actually looking for, everything changes. You stop guessing and start creating strategically."
"2. Buy TikTok likes Even if your video has strong watch time and completion rate, it can still struggle in the first test phase especially when competition is insane. That's why some creators choose to buy TikTok likes to give their content an early engagement push. When a video gets likes quickly, it sends a stronger signal to the algorithm that people are enjoying it, which can help it reach more viewers faster. If you want a safe option, Med"
"1. Video Completion Rate Determines Everything This is the big one. TikTok is obsessed with how many people watch your entire video. Like, seriously obsessed. If 70% or more of viewers watch your whole video? The algorithm's gonna push it hard. If most people are bailing in the first three seconds? Your video's dead in the water, stuck in that initial test phase forever. Just straight into the good stuff. And they end with something satisfying so people feel like watching was worth it."
TikTok uses machine learning to evaluate dozens of signals within seconds after a video goes live. Every video is tested on a small audience first, and performance during the initial hours determines whether reach stays around hundreds or scales to millions. The platform prioritizes video completion rate above most signals; high completion rates encourage wider distribution while early drop-offs keep content confined to the test phase. Rapid early engagement also matters, so some creators purchase likes to boost initial signals. Strategic content structure and satisfying endings increase completion and reward; early performance is decisive for viral potential.
Read at Business Matters
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