""Powered by Smart+, Streaming Ads are a performance ad solution that seamlessly converts viewers into new subscribers. Streaming Ads deliver personalized ad experiences to users who have shown interest in entertainment specific content and shows them the most relevant shows in an advertiser's catalog - whether it be horror, comedy, or unscripted.""
""New Title Launch Ads allows advertisers to reach high-intent users using specific signals, such as users' favorite movie genre or pricing sensitivity, to turn fandom into sales.""
""As the film world gathers in Park City for Sundance 2026, TikTok will be on the ground with creators, spotlighting the next generation of filmmakers and giving audiences an authentic, behind-the-scenes look at the festival.""
""The standard way to make an action movie that we learned was [that] you usually have three set pieces, one in the first act, one in the second, one in the third, and then kinda' ramp up to the big one with all the explosions. You spend most of your money on that one in the third act, that's your finale, [but] now they're like, 'Can we get a big one in the first five minutes? We want people to stay tuned in. And it [also] wouldn't be terrible if you reiterated the plot three or four times in the dialogue because people are on their phones while they're watching.'""
Streaming Ads powered by Smart+ convert viewers into new subscribers by delivering personalized ad experiences to users who have shown interest in entertainment-specific content. These ads surface the most relevant shows from an advertiser's catalog across genres such as horror, comedy, and unscripted. New Title Launch Ads reach high-intent users by using signals like favorite movie genre or pricing sensitivity to turn fandom into sales. TikTok will attend Sundance 2026 with creators to spotlight emerging filmmakers and provide audiences authentic behind-the-scenes access. Contemporary action filmmaking increasingly frontloads large set pieces and reiterates plot beats to retain viewers who may be using phones while watching.
Read at Social Media Today
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