#snowflake

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Social Media Today
1 month ago
Marketing

Snapchat Announces Ad Analytics Partnerships To Improve Campaign Insight

Snap partners with Snowflake for marketing data cloud integration.
Snapchat collaborates with AppsFlyer on privacy-centric measurement solution. [ more ]
Social Media Today
1 month ago
Marketing

Snapchat Announces New Ad Analytics Partnerships to Help Improve Campaign Insight

Snap partners with Snowflake for marketing data cloud integration
Snapchat enhances privacy-centric measurement solutions through partnerships [ more ]
Digiday
1 month ago
Marketing

Snowflake and Snap partner to integrate clean rooms with conversions API

Snap and Snowflake are collaborating to develop privacy-enhancing technologies for advertisers.
The integration of Snap's CAPI with Snowflake's data clean room aims to securely share targeting and conversion data. [ more ]
moresnap
ITPro
3 weeks ago
Artificial intelligence

Snowflake unveils Arctic, an enterprise-grade LLM

Snowflake launches Arctic, an open enterprise-grade large language model for efficient AI.
Data strategy is crucial for AI success, with Snowflake positioning itself as a key player in the enterprise AI space. [ more ]
Developer Tech News
1 month ago
Artificial intelligence

Python skills 'increasingly essential' to dev teams venturing into advanced AI - Developer Tech News

Python is experiencing significant growth in AI and machine learning projects at Snowflake.
Snowflake's user data shows a substantial increase in Python, Scala, and Java usage for AI/ML projects. [ more ]
MarTech
1 month ago
Data science

MessageGears to operate with the Snowflake data cloud | MarTech

MessageGears partners with Snowflake to run its platform within Snowflake for faster and secure campaign execution.
Benefits of this partnership include no data movement, managed cloud environment, and Snowflake security protection for users. [ more ]
TechCrunch
1 month ago
Business intelligence

Observe, the data observability platform, raises $115M with Snowflake investing | TechCrunch

Enterprises facing challenges managing data across applications
Observe secures $112M in funding with strategic investors like Snowflake [ more ]
Theregister
2 months ago
Business intelligence

Class action claims Snowflake is an overhyped sales blizzard

Snowflake faces a class action lawsuit alleging misleading sales practices and lack of transparency in its commercial model.
Snowflake's market valuation has fluctuated significantly since its IPO in 2020. [ more ]
MarTech
2 months ago
Marketing

TransUnion announces data clean room partnership with Snowflake | MarTech

Users can now access TruAudience's marketing identity graph in Samooha for secure data collaboration.
Samooha by Snowflake provides data clean room functionality without data migration, appealing to marketers. [ more ]
AdExchanger
3 months ago
Marketing tech

LiveRamp Revenue Bounces Back As It Reaches The Clouds | AdExchanger

LiveRamp reported Q4 profitability with a net income of $14 million, attributing success to cloud-based integrations and an improved macroeconomic environment
LiveRamp is focusing on partnerships with cloud operators like Google Cloud Platform (GCP), Amazon Web Services (AWS), and Snowflake to bring in new clients [ more ]
WSJ
5 months ago
DevOps

Snowflake Is on an R&D Spending Tear to Nab Generative AI Clients

Snowflake is increasing its investment in research and development to develop tools for testing generative AI in businesses.
The company offers a platform for data storage, organization, and analysis across multiple cloud providers. [ more ]
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