Artificial intelligence (AI) is increasingly being integrated by companies like Meta Platforms and Snowflake to drive productivity and revenue growth. Meta is leveraging AI in its advertising solutions, leading to a 22% revenue increase in 2024, surpassing industry averages. Snowflake supports generative AI application development via its data infrastructure. Both companies started 2025 strong with over 20% stock gains, benefiting from rising customer demand for AI solutions. As Meta continues to innovate in digital advertising, it is poised to capture a significant market share, projecting further growth in its revenue.
Meta Platforms has been gaining a bigger share of the digital advertising market thanks to AI. This is evident from the 22% increase in the company's revenue in 2024, which was double the growth in the global digital ad market last year.
What’s worth noting is that both stocks have started 2025 on a solid note, clocking 20%-plus gains already as of this writing. The good part is that the growing demand for their AI-based solutions could help them sustain their bull run in the future.
Meta's AI-specific ad solutions, such as automated audience targeting, creative enhancements to make ads more appealing, and generative AI tools that help create images and text for ad campaigns, are resonating with customers.
The tech giant claimed last year that the integration of AI tools discussed above is likely to save advertisers five or more hours a week on creative tasks, which they can direct toward strategy tasks.
Collection
[
|
...
]