Denise Persson, chief marketing officer of Snowflake Inc., emphasizes how AI and data have transformed marketing by providing real-time access to relevant data, increasing the effectiveness of campaigns. During discussions at Snowflake Summit, she highlighted the significance of integrating with channel partners to drive comprehensive AI strategies. Mike Gannon, the chief revenue officer, stressed the necessity of investment in workforce skill advancement to make AI an inherent part of business operations, emphasizing collaboration within the ecosystem for better marketing outcomes.
Data was always my challenge in marketing. Now I have the data I need in real time, which helps with relevance and timing in campaigns.
We are leaning in heavily on the channel right now... We're going to be making big investments to ensure everyone's talking the Snowflake language.
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