#popularity-growth

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#tiktok
Social media marketing
fromPR Daily
15 hours ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Film
fromVariety
2 weeks ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Marketing
fromwww.businessinsider.com
1 day ago

'Clipping' on social media makes me wonder what's real and what isn't

The internet is filled with undetectable fake content, making it increasingly difficult to identify authenticity.
#digital-advertising
Marketing tech
fromwww.marketingdive.com
2 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromAdExchanger
11 hours ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromwww.marketingdive.com
2 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromAdExchanger
11 hours ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
#social-media
Media industry
fromTechCrunch
4 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Digital life
fromwww.businessinsider.com
6 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Mental health
fromEngadget
6 days ago

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
UK politics
fromwww.theguardian.com
9 hours ago

Social media executives deny platforms are inherently addictive to children

Executives from social media companies denied their platforms are addictive to children during a parliamentary hearing in Westminster.
Digital life
fromForbes
1 day ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Media industry
fromTechCrunch
4 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Digital life
fromwww.businessinsider.com
6 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Mental health
fromEngadget
6 days ago

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
Growth hacking
fromEntrepreneur
10 hours ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Media industry
fromForbes
5 hours ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
E-Commerce
fromWWD
6 hours ago

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.
Vue
fromForbes
13 hours ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
Relationships
fromBustle
1 day ago

TikTok's Viral "Rock & Star" Dating Theory Makes So Much Sense

The best relationships are formed between a rock and a star, providing balance and support.
#youtube
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Humor
fromWIRED
1 day ago

War Memes Are Turning Conflict Into Content

Memes have become a rapid means of expressing dark humor and political satire during conflicts, reflecting societal responses to fear and hardship.
Women
fromThedrum
10 hours ago

Influencer's Female Leaders: In Conversation With

The role of women in media has evolved, with significant increases in representation and leadership positions in recent years.
Psychology
fromThe Verge
1 day ago

Silicon Valley has forgotten what normal people want

LLMs are not a groundbreaking discovery; many concepts they embody have been known for a long time.
fromThe Verge
3 days ago

Pro-Trump AI influencers are flooding social media.

Experts indicate that the creation of A.I. avatars is becoming easier, particularly for contractors and marketing companies that specialize in developing and dispatching these avatars in bulk.
Artificial intelligence
SF LGBT
fromWIRED
4 days ago

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.
Social media marketing
fromInc
16 hours ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Television
fromForbes
6 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Music
fromAV Club
6 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Marketing
fromForbes
11 hours ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
#ai
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Media industry
fromwww.independent.co.uk
1 day ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
Growth hacking
fromEntrepreneur
1 day ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Mental health
fromPsychology Today
3 days ago

Social Media Trends and the Popularity of NeeDoh Toys

Social media trends significantly influence the popularity of NeeDoh toys, which serve as stress relief tools for teens.
Relationships
fromwww.theguardian.com
5 days ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
#influencer-marketing
Marketing
fromThedrum
18 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
E-Commerce
fromForbes
1 month ago

5 Influencer Marketing Tips For Success In Social Commerce

Influencer marketing drives social commerce success by connecting brands with right audiences through authentic storytelling rather than direct selling.
Marketing
fromThedrum
18 hours ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromHer Campus
5 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Marketing tech
fromExchangewire
11 hours ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
fromEntrepreneur
9 hours ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
fromInc
9 hours ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Marketing
#pinterest
Marketing tech
fromFast Company
7 hours ago

Adobe's new AI experiment can whip up a website custom designed for Gen Z

Adobe's Asset Amplify tool generates tailored marketing materials for specific audience segments, enhancing brand design with AI-driven personalization.
Marketing
fromThedrum
1 day ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Social media marketing
fromThe Village Voice
4 hours ago

Sarthak Trikha Knows What Needs to Happen When a Viral Page Disappears Overnight - The Village Voice

Internet success can vanish quickly, highlighting the fragility of online presence and the importance of adaptability.
Media industry
fromThe Hollywood Reporter
1 week ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Social media marketing
fromCassius Life
1 day ago

A.I.-Generated Fake Influencers Are Pushing Pro-Trump Messaging On TikTok

Artificially generated influencers are spreading pro-Trump messages on social media, posing as real users ahead of the midterm elections.
Marketing tech
fromDigiday
9 hours ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Marketing
fromDigiday
4 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing tech
fromDigiday
21 hours ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
Marketing tech
fromInman
1 day ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
Social media marketing
fromFast Company
1 day ago

'No idea what tomorrow will look like': In TikTok's 'unemployment diaries,' workers document life after layoffs

Karlee Rea documents her layoff experience and the challenges of job searching in a series of vlogs amid rising unemployment among Gen Z.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Social media marketing
fromLindsey Gamble
3 days ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.
Marketing
fromInc
1 week ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
Social media marketing
fromThedrum
4 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Social media marketing
fromDigiday
6 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
fromAdExchanger
2 months ago

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
Online marketing
fromThedrum
1 month ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
Online marketing
fromPR Daily
2 months ago

Social media updates and new features to know this week - PR Daily

EU regulators target potentially addictive social features while TikTok launches a Local Feed, new ad products for entertainment, and Seedance 2.0 AI video tools.
Marketing
fromwww.socialmediatoday.com
1 month ago

Brands see biggest growth on TikTok but organic reach is slowing on Instagram

TikTok delivered the largest brand follower growth and post engagement in 2025, while Instagram and Facebook provide steady reach and LinkedIn shows targeted professional growth.
fromThedrum
1 month ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromThe Drum
2 months ago

Three current social media trends and how to make the most of them with your brand

From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
Social media marketing
fromNeil Patel
3 months ago

The Future of Social Media Trends in 2026 | Neil Patel

Brands must prioritize valuable content, community building, and intent-aligned strategies as social platforms become search-driven and AI reshapes discovery and visibility.
fromForbes
1 month ago

Stories: The Ultimate Social Media Algorithm Hack

While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.
Social media marketing
Social media marketing
fromPR Daily
2 months ago

Social media updates and new features to know this week - PR Daily

LinkedIn adds verified AI skill badges; X's Brand Ranx tracks Super Bowl ad engagement live; Meta enables creator content to be promoted as ads.
fromThe Drum
2 months ago

Social Media Cultural Impact on Business

One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.
fromThedrum
2 months ago

SOCIAL 2020 FACTS AND FORECASTS

Space & Time is a growth marketing agency, enabling clients to secure optimal value from every part of the customer experience and their marketing investment.
Social media marketing
Social media marketing
fromOK Magazine
2 months ago

Buying Instagram Views in 2026: Top 5 Sites Influencers Use

Buying Instagram video views became an accepted, strategic tactic in 2026 to rapidly boost visibility and accelerate influencer opportunities.
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