"A recent survey from Deloitte found that fifty-six percent of younger generations surveyed watch TV shows or movies on SVOD after hearing about them from creators online, and fifty-three percent say they get better recommendations on what to watch from social media than from recommendation engines."
"Diesel Labs describes itself as an audience intelligence company that delivers curated data and analytics for the modern media & marketing landscape. The company's AI-infused tech organizes and analyzes billions of consumer data points from all of the major social media platforms."
"The Diesel Labs scorecard includes an all-in number of video views, user-generated content about the TV and movie content, likes, comments, and shares of any piece of content across any platform. It doesn't include live viewing itself which can't be independently verified."
A Deloitte survey reveals that 56% of younger viewers rely on social media for TV and movie recommendations. Diesel Labs' report analyzes social media engagement with content, highlighting the importance of user-generated content and interactions. The report measures engagement through video views, likes, comments, and shares across platforms. Diesel Labs utilizes AI to analyze vast amounts of consumer data from major social media sites, providing insights into effective content strategies for media and marketing.
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