Social media updates and new features to know this week - PR Daily

"European regulators in Brussels are challenging social media companies, particularly TikTok, over features that could be considered addictive, like infinite scrolling, autoplay and push notifications, Politico reports. The EU says these features may harm users and could be changed or fined under the Digital Services Act. Time will tell how this plays out and what it could mean for other social platforms. For now, let's dig into the latest tools informing your social strategy."

"TikTok's U.S. app recently added a Local Feed tab that shows local content tied to your geographic area. It's meant to help users discover what's happening nearby at businesses or community events. Location sharing is optional and off by default. Users over 18 who opt in through Settings agree to share their location, only while TikTok is in use, to tailor content shown in that feed."

"TikTok has additionally launched two new ad products for entertainment brands in Europe. Streaming Ads lets streaming platforms show users personalized previews of multiple shows or movies from their catalog. The ads can display multiple titles in a carousel, tailoring each suggestion to what people are already interested in or watched in the past. New Title Launch is for "big release" moments, such as highlighting a new season or premiere. This feature can help target users most likely either subscribe or buy tickets."

European regulators in Brussels are challenging social media companies over features such as infinite scrolling, autoplay, and push notifications that may be considered addictive and harmful to users. The EU says those features could be changed or fined under the Digital Services Act. TikTok's U.S. app added a Local Feed tab showing nearby content tied to a user's geographic area, with optional location sharing off by default and limited to users over 18 who opt in while the app is in use. TikTok rolled out Streaming Ads and New Title Launch ad products in Europe. ByteDance released Seedance 2.0, a beta generative AI video-creation model via Jimeng AI producing more realistic, refined video output with smoother movement.

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