How Creators Can Take Your Brand To New Markets

"This rise in e-commerce spending means that brands are able to open themselves up to a global audience. Influencer marketing has proven itself to be one of the most effective ways to branch out into these new markets, and introduce products and services to the eyes of many. Because content creators allow brands to introduce their offering to a new audience in a genuine way."

"When creators are introduced, brands should give them the lead to come up with a highly creative angle, one that will take the brand's offering to the next level. One way of doing so is to align the creative to current social media trends - 61% of TikTokers like brands better when they create or participate in a trend online."

"Viral campaigns tend to have common features: They're highly creative, with a unexpected twist or surprise. They can have an emotional appeal. They're shareable. They can have a positive social impact."

Global online retail sales increased from 16% to 19% in 2020, with continued growth expected in 2021. This expansion creates opportunities for brands to reach global audiences through influencer marketing. Content creators serve as trusted voices that introduce products and services authentically to new markets. Viral campaigns represent an effective strategy, leveraging current social media trends to connect with audiences. Successful viral campaigns share common characteristics: high creativity with unexpected elements, emotional appeal, shareability, and positive social impact. Brands benefit from allowing creators to lead campaign development, aligning content with trending moments on social platforms. This approach enables seamless market entry and effective product showcasing to completely new audiences.

Read at Thedrum