#viral-campaigns

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I'm terrified by the viral Smile 2 campaign

The guerrilla marketing for 'Smile 2' features eerie cars and actors, creating a chilling and immersive promotional experience.
This campaign reflects a trend in horror film marketing that effectively blurs the lines between reality and fiction.
#brand-strategy

Creating Social-First Campaigns for Better Engagement | Muse by Clios

Effective social media marketing requires placing the audience at the forefront of strategy.

How Coors Light turned a broken digital ad into a viral sports marketing moment

Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend.

Creating Social-First Campaigns for Better Engagement | Muse by Clios

Effective social media marketing requires placing the audience at the forefront of strategy.

How Coors Light turned a broken digital ad into a viral sports marketing moment

Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend.
morebrand-strategy

Friday Video: 'Where My Bus At?' - Streetsblog USA

A national shortage of school bus drivers is significantly impacting students' access to education, prompting advocacy through music and creative expression.
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